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»dapper

Former Dapper CEO Beriker Turning Jobs Into Ads At Simply Hired

Simply Hired is, simply put, a search engine for jobs. But with new president and CEO James Beriker aboard, after his chief executive experience at Efficient Frontier and Dapper (acquired by Yahoo in 2010), the job search business may receive a media makeover. Upon the early 2012 completion of the company's restructuring, Beriker was hired by the... Continue reading »
by John Ebbert // May 30th, 2013 //
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Most Online Ad Spending Is ‘Guaranteed,' But Efficiency Tools Still Too Tilted Toward Remnant

James Beriker has led two companies that ultimately became big acquisitions in the digital ad space. The first was Efficient Frontier, which was one of the pioneers of search and social media marketing. It was sold to Adobe in a deal completed this past January. About two years prior to that sale, Beriker had already... Continue reading »
by David Kaplan // October 16th, 2012 //
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Yahoo! VP Patel Says Dapper Acquisition Will Include Integration Of Dynamic Ads In Right Media Exchange

Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!, discussed the Dapper acquisition (read the release) and its implications. AdExchanger.com: Can you discuss how Dapper's technology will enable SmartAds going forward? DP: Dapper's technology will use consumer ingights from across the Yahoo! network to understand user intent and dynamically generate the creative in real time... Continue reading »
by AdExchanger // October 5th, 2010 //
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CEO Beriker On New Dapper DisplayDR Product, Search And Display Insights

Dapper announced its new Dapper DisplayDR, as a full- or self-service option, and which offers among other capabilities the ability to transform "a product catalog into an automatically updating, live feed" which can then be used for ad targeting.Read the release. Dapper CEO James Beriker discussed his company and the new self-service offering. AdExchanger.com: Why... Continue reading »
by AdExchanger // August 3rd, 2010 //
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Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown

In a breezy panel discussion that captured the continuing momentum in the digital media optimization space, Dapper hosted, "Fixing Advertising: The New Data-Driven Display Ecosystem" in New York City on Wednesday night. (West coast, fear not. Dapper marketer Paul Knegten notes that the company will be bringing together a similar panel in San Francisco next... Continue reading »
by AdExchanger // February 24th, 2010 //
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New Dapper CEO Beriker On The Direct Response Display Channel

James Beriker was named CEO of Dapper, an online advertising technology company. Beriker's previous roles include CEO at Efficient Frontier, a search engine marketing firm. See the story. Beriker discussed Dapper and his experience with AdExchanger.com. AdExchanger.com: AdWeek quoted you as saying, "It's [the] beginning days of display is a very powerful direct response channel."... Continue reading »
by AdExchanger // February 15th, 2010 //
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IDG's Ad Network; Digital Distro With Gas; More Google Exchange Predictions; eXelate Adds Video

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The IDG Ad Network Spencer Ante of Businessweek looks at how traditional print publisher, IDG, has created an ad network that not only sells advertising for its own properties but other non-IDG properties, too, as well as distributes content to those properties. It's a... Continue reading »
by AdExchanger // September 9th, 2009 //
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Yahoo!'s New PR Firm; Ad Industry Starts To Admit Its Changing; Your Ancestors Are Worth Something

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Yahoo!'s New PR Firm First, The New York Times runs an article by Brad Stone and Ashlee Vance offering insider details on what a great deal (follow closely) Microsoft thinks that Yahoo! received in handing over search to Microsoft. Yesterday , Kara Swisher on... Continue reading »
by AdExchanger // August 4th, 2009 //
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