Obviously, fears about disgruntled Yahoo! shareholders going ballistic were discussed prior to announcing the big search deal as the market was expecting a stack of cash rather than a rev share.
Interesting to see Microsoft as a PR agency, though. They’re pretty good.
Ad Industry Changed Forever; Film at 11
AdWeek’s Steve McClellan enters the digital zone as he examines opinions from global ad leaders on what the future holds for the advertising industry. The article, “Ad Biz Faces the ‘New Normal’,” quotes David Kenny, managing partner of Publicis Groupe’s VivaKi, who sounds like an Obama supporter in rhetoric as he believes in “change.” “People are going to emerge from the current recession forever changed,” Kenny tells McClellan. “The global recession has changed them. Environmental realities have changed them. New global leadership has changed them.”
The New, Integrated Ad Model
The Wall Street Journal’s Emily Steel covers (“Internet Start-Ups Diversify Their Business Models“) the move away from display ads to an ad model based on integrated opportunities such as Slide’s branded entertainment campaigns as well as offering a virtual currency which hopefully morphs into real currency. Ro Choy, chief revenue officer at Rock You provides a new buzzphrase when he tells Steel, “We are not a widget company. We are a distributed media company.”
Your Ancestors Are Worth Something!
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!