Home Ad Exchange News Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown

Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown


Dapper EventIn a breezy panel discussion that captured the continuing momentum in the digital media optimization space, Dapper hosted, “Fixing Advertising: The New Data-Driven Display Ecosystem” in New York City on Wednesday night.

(West coast, fear not. Dapper marketer Paul Knegten notes that the company will be bringing together a similar panel in San Francisco next month.)

In addition to moderator Sara Holoubek from SEMPO, panelists included marketer Emily Scott of Kayak;  Vikram Somaya, Director of Client Services at BlueKai; Jon Aizen, COO at Dapper; Brian O’Kelley, CEO at AppNexus; and Joe Zawadzki, CEO of MediaMath.  As it turned out, Zawadzki was not to be denied in this panel containing two of the DSP (demand-side platform) heavyweights.

Responding to a question from AppNexus’ inquisitive CEO O’Kelley, Zawadzki ended up challenging the industry to improve upon the MediaMath DSP formula when he started to explain the differentiating factors among today’s many online display advertising solutions such as ad networks and demand-side platforms:

“I’m going to take the job function of a marketer… all the way to what the CMO hears about… launch a program, compare it to any other form of display, and I’m not going to be too over the top here, but we will beat it, we will beat the alternatives on the plan. And that’s an open challenge actually, I’ll go all the way.”

Sara Holoubek, sensing gasoline had been spilled, threw the match: “Who wants to see a DSP smackdown?” BlueKai’s Somaya piled on and offered free data for the smackdown.  The crowd roared its approval.

Zawadzki, feeling it, added, “Same creative, same offer, go for it, look at it at the end of the four weeks.”

You think I’m making this up? Dapper has the complete audio of the event available here.

Nothing like good, old-fashioned competition.

By John Ebbert

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.