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»appnexus

AppNexus President Michael Rubenstein To Step Down

Longtime AppNexus President Michael Rubenstein will leave the business at the end of the year. Rubenstein is the latest top executive at AppNexus to leave since the company was acquired by AT&T under its Xandr unit for $2 billion in June 2018. Founder and CEO Brian O’Kelley left the company in October 2018. Rubenstein joined... Continue reading »
by Alison Weissbrot // September 12th, 2019 //
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Xandr Monetize Replaces The AppNexus SSP And Adds OTT Header Bidding

Goodbye AppNexus SSP, hello Xandr Monetize. One year after its acquisition by AT&T, AppNexus is rebranding its exchange to Xandr Monetize. It’s also adding a slew of new features to support its vision of offering a full programmatic stack for video-heavy publishers. Xandr Monetize is the third Xandr-branded product to launch, after Xandr Community and... Continue reading »
by Sarah Sluis // September 5th, 2019 //
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FTC Zeroes In On AppNexus, Oath As Part Of Its Broadband Privacy Inquiry

The Federal Trade Commission (FTC) is researching the privacy practices of AppNexus, Oath and other advertising subsidiaries owned by broadband companies. The agency is in the midst of examining the privacy policies, procedures and practices of broadband providers as part of an overarching study into how telecom companies are morphing into vertically integrated behemoths that... Continue reading »
by Allison Schiff // August 30th, 2019 //
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Podcast: What Innovation Means Now

This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship. 2018 was a year of change in programmatic, exemplified by Xandr’s acquisition of AppNexus. The deal has created uncertainty: Where will networks that used to transact on the AppNexus... Continue reading »
by Zach Rodgers // April 10th, 2019 //
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Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and... Continue reading »
by Alison Weissbrot // March 26th, 2019 //
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Podcast: The Singular BOK

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. The godfather of programmatic has retired from advertising. Or has he? In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk. O’Kelley, known to friends... Continue reading »
by Zach Rodgers // March 18th, 2019 //
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Inside Xandr’s Pitch To Agencies

If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going to have to convince agencies to buy what it’s offering. The AT&T-owned company recently hired Jay Askinasi for the job, and he joined Xandr in early February as VP, head of digital and agency partnerships.... Continue reading »
by Alison Weissbrot // February 22nd, 2019 //
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IAB Offers DTC Playbook; AT&T Consolidates Ad Spend On AppNexus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC Playbook, Written A values-driven brand with the best X in its category launches on Facebook, quickly gains customers and uses data to improve its products and its marketing process. Ever feel like direct-to-consumer brands are all following the same unwritten set of rules?... Continue reading »
by AdExchanger // February 12th, 2019 //
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LUMA: Mar Tech Is Booming, PE Is Hungry And ‘There’s Blood In The Water’ For Ad Tech

If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re an ad tech company without a unique value prop that’s jonesing for an exit, apologies, the outlook remains fairly bleak. Although digital advertising is still growing – it’s a $100 billion market today – Google and Facebook... Continue reading »
by Allison Schiff // January 9th, 2019 //
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Why 2018 Was The Year OTT ‘Got Respect’

Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year. Advertising on over-the-top (OTT) was one of the hot-button issues at Dmexco, Advertising Week and other major conferences this year – for good reason. Content providers, DSPs and others in the industry are seeing explosive growth in this sector of their businesses. The... Continue reading »
by Rae Paoletta // December 26th, 2018 //
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