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»Advertising Exchanges

Yahoo! Exec Joel Jones On Developments With Right Media Exchange

Joel Jones has been announced as VP, Americas Ad Marketplaces at Yahoo! which includes responsibilities as the new head of Yahoo!'s Right Media Exchange in North America.  Jones spoke to AdExchanger.com during last week's ad:tech event about RMX and its latest developments. AdExchanger.com: Can you share a little background on you and your new role?... Continue reading »
by AdExchanger // November 15th, 2011 //
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RAMP Digital CEO Mendez Says Direct Response And Brand Marketing Are Blurred Online

Jonathan Mendez is CEO of RAMP Digital, a digital, performance media agency. AdExchanger.com: Why did you found your performance marketing agency, RAMP Digital? JM: I was becoming much more interested in emergent technologies for delivering relevance, namely APIs and semantic driven tools. At Offermatica (now Omniture Test&Target) our platform was 100% JavaScript and while that... Continue reading »
by AdExchanger // October 28th, 2009 //
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On The DoubleClick Ad Exchange: Kurt Unkel, VivaKi

Kurt Unkel is Senior Vice President of Publicis' VivaKi Nerve Center. KU: I think volume of impressions and the real-time api of Google's new exchange are the biggest benefits, as these address the scalability and operational challenges of the original Ad Exchange. These new benefits combined with the quality of participants and simplified billing, key... Continue reading »
by AdExchanger // September 21st, 2009 //
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CEO Fanlo Says Real-Time Bidders Integrating On AdBrite; API Due In October

Iggy Fanlo is CEO of AdBrite, an online advertising exchange. How's business at AdBrite? Is the exchange model working? IF: The ad exchange model is very strong. We're seeing incredible results from our targeting algorithms (black boxes). The addition of third party (open architecture) data and targeting algorithms is being implemented and the early results... Continue reading »
by AdExchanger // September 11th, 2009 //
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Interactive Marketing Associations Busy Interacting - Even About Ad Exchanges

Many regional interactive marketing associations are busy with panels and symposia about digital marketing strategy and tactics - even exchanges! The Atlanta Interactive Marketing Association (AIMA - Facebook link) provided a panel to its members on ad networks and exchanges this past week that included Google and Yahoo!. Upcoming, on April 8, the IAB comes... Continue reading »
by AdExchanger // March 29th, 2009 //
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AOL's Platform-A Quietly Launches (or Re-launches) BidPlace SB

AOL Platform-A's BidPlace SB has launched, or relaunched, depending on what you know and when you started knowing it. In our previous post on BidPlace SB, it appeared maintenance was underway or a change in strategy. Today, a commenter informs us that all is well and BidPlace SB (no one knows what SB means) is... Continue reading »
by AdExchanger // February 18th, 2009 //
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Recent Advertising Exchange Linkage: Mike On Ads, Anil Batra, Ashu Garg and More

Ashu Garg's recent post entitled "Data Liquidity" brings light to the growing data exchange model including  data traders, BlueKai, and yield optimizers, AdMeld, who have absorbed millions in cash from venture firms this year. Mike On Ads is looking for rumors on what's going on with Google's display advertising strategy. OK, this post was from... Continue reading »
by AdExchanger // December 19th, 2008 //
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Latency Rears Its Ugly Head at RightMedia

A favorite bugaboo with which publishers like to challenge ad exchanges and networks is latency - the amount of time it takes to serve an ad. RightMedia appears to be suffering a bad case of it according to yesterday's VentureBeat. VB adds that there is a ton of research out there saying the loss in... Continue reading »
by AdExchanger // September 23rd, 2008 //
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Ad Exchanges Featured on ClickZ

In ClickZ today, writer Tessa Wegert elevates the ad exchange cause with her article entitled, "Understanding Ad Exchanges." Ironically, the article is sponsored by ad network, Tribal Fusion. Not sure how TF felt about it - oh well. Wegert discusses one of the main differences between ad networks and exchanges: ad networks act as middlemen,... Continue reading »
by AdExchanger // September 11th, 2008 //
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Linkage: Advertising Patent Debacle on The Prior Art

Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising technology companies including Yahoo (ad exchange Right Media's owner), Google (DoubleClick's Ad Exchange), ContextWeb (ADSDAQ), and Specific Media. The gyst... Continue reading »
by AdExchanger // September 9th, 2008 //
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