Home Ad Exchange News Recent Advertising Exchange Linkage: Mike On Ads, Anil Batra, Ashu Garg and More

Recent Advertising Exchange Linkage: Mike On Ads, Anil Batra, Ashu Garg and More

SHARE:

Ashu Garg’s recent post entitled “Data Liquidity” brings light to the growing data exchange model including  data traders, BlueKai, and yield optimizers, AdMeld, who have absorbed millions in cash from venture firms this year.

Mike On Ads is looking for rumors on what’s going on with Google’s display advertising strategy.

OK, this post was from November, but check out Greg Linden’s post on wacky research from Yahoo! on not advertising.

Anil Batra is hosting a poll on whether or not you would pay $1 per month to have advertising taken off your favorite website.   (Keep that advertising running – it’s beautiful, isn’t it?)

Right Media still hasn’t made a post on its blog since SeptemberTraffiq hasn’t posted since August. Come on! Spread the Exchange love!

Must Read

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

Paramount’s Upfront Pitch Is About Three Things

Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.

Meta Is Launching An Easy Button For CAPI

Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.

TelevisaUnivision Joins The Streaming Self-Service Bandwagon

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.