Home Ad Exchange News Recent Advertising Exchange Linkage: Mike On Ads, Anil Batra, Ashu Garg and More

Recent Advertising Exchange Linkage: Mike On Ads, Anil Batra, Ashu Garg and More


Ashu Garg’s recent post entitled “Data Liquidity” brings light to the growing data exchange model including  data traders, BlueKai, and yield optimizers, AdMeld, who have absorbed millions in cash from venture firms this year.

Mike On Ads is looking for rumors on what’s going on with Google’s display advertising strategy.

OK, this post was from November, but check out Greg Linden’s post on wacky research from Yahoo! on not advertising.

Anil Batra is hosting a poll on whether or not you would pay $1 per month to have advertising taken off your favorite website.   (Keep that advertising running – it’s beautiful, isn’t it?)

Right Media still hasn’t made a post on its blog since SeptemberTraffiq hasn’t posted since August. Come on! Spread the Exchange love!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.