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»invite media

The 10 Game-Changing Ad Tech Exits Of The Decade

The advertising industry today is largely the product of tremendous M&A activity. AdExchanger looked at the acquisitions that made the biggest impact in the past decade. Impact can mean many things. Some of these startups flourished under their new owners, showing worth far more than their deal price. Others, purchased during their downfall, reflect the... Continue reading »
by Sarah Sluis // December 30th, 2019 //
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VivaKi AOD Ends Reliance On Google's Ad Stack

When Publicis Groupe launched it five years ago, VivaKi Audience On Demand was among the first holding company trading desks. And Google was its key partner, supporting a great majority of AOD's ad serving and auction-based display media buying. But those days are over. As of Q1, Google's DoubleClick Bid Manager (formerly Invite Media) is... Continue reading »
by Zach Rodgers // June 3rd, 2013 //
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DSPs Stole Ad Networks' Thunder In Q4, At Least On Retail Sites

Looking at the 2012 holiday shopping season, retailers with ecommerce websites deployed more marketing technologies, including social plug-ins, than in 2011, according to data gathered from Evidon and analyzed by kbs+ Ventures, the investing arm of kirshenbaum bond senecal + partners. Kbs+ Ventures analyzed 20 retail brands including Best Buy, Old Navy, Gilt, Piperlime, Gap,... Continue reading »
by Kimberly Maul // February 18th, 2013 //
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Industry Reaction: Google Buys Invite Media - One Year Later

PaidContent's David Kaplan has a look at the one-year anniversary of Google's acquisition of Invite Media with its co-founder Zach Weinberg who tells Kaplan that Invite has "largely been 'left alone' in terms of conducting its business." Read it. At yesterday's Conversational Media Summit, Google exec Neal Mohan said, "Invite Media has been one of... Continue reading »
by AdExchanger // June 8th, 2011 //
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New Invite Media Sales Chief, Bruce Falck, Discusses The Road Ahead For Google's Demand-Side Platform Business

Bruce Falck has joined Google's demand-side platform Invite Media and will be leading the charge for sales as the unit's sales director. It's a role much like others across Google's corporate structure of ad tech products such as DoubleClick Ad Exchange (where Lexi Reese and Michael Rubenstein had a similar role devoted to the Exchange.).... Continue reading »
by AdExchanger // April 18th, 2011 //
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Gil Beyda of Genacast On Invite Media Success, Stepping Up Investment In Start-ups This Year

Gil Beyda leads early-stage investment group Genacast Ventures, a part of Comcast Interactive Capital. Genacast Ventures invested in demand-side platform Invite Media prior to being acquired by Google as announced earlier this month. Beyda spoke to AdExchanger.com about the deal as well as momentum in the space. AdExchanger.com: Were you surprised that Invite Media sold... Continue reading »
by AdExchanger // June 16th, 2010 //
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GCA Savvian's Kawaja On Google's Acquisition Of Invite Media And Demand-Side Platform M&A

Terence Kawaja is Managing Director of GCA Savvian, an investment bank, which "acted as exclusive financial advisor to Invite Media, Inc. and assisted in the negotiations" between Google and Invite Media. Google acquired Invite Media last week. AdExchanger.com: Why do you think Google bought Invite Media? TK: I will let Google answer that but Invite... Continue reading »
by AdExchanger // June 7th, 2010 //
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Cadreon CEO Moorcroft On Google's Acquisition Of Invite Media

Mediabrands' Cadreon CEO Brendan Moorcroft offered his reaction to the recent acquisition of Invite Media by Google which was announced last week: "Google's purchase of Invite Media marks an exciting time for the digital technology and media marketplace. One of the leading technology powerhouses in the industry has now solidified their commitment to an open... Continue reading »
by AdExchanger // June 7th, 2010 //
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Reaction: On Google's Acquisition Of Invite Media

AdExchanger.com surveyed executives from the digital ad world regarding their opinion on the recent acquisition of Invite Media by Google which was announced yesterday. What are your thoughts about Google's acquisition of Invite Media?   Any concerns? Matt Spiegel, CEO, Omnicom Media Group Will Margiloff, co-CEO, Innovation Interactive Bill Demas, CEO, Turn Tim Ogilvie, CEO, AdBuyer.com... Continue reading »
by AdExchanger // June 4th, 2010 //
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Google VP Of Product Neal Mohan Discusses Invite Media Acquisition With AdExchanger.com

As previously noted, Google announced that it has acquired demand-side platform Invite Media for a rumored $40-81 million depending on who you talk to.  In a post on the DoubleClick Advertiser Blog, VP of Product Neal Mohan said: "The team at Invite Media has developed technology that enables advertisers and agencies to use “real time... Continue reading »
by AdExchanger // June 3rd, 2010 //
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