It’s official. Visit the DoubleClick Advertiser blog here.
UPDATE: Read the AdExchanger.com interview with Google VP Of Product Neal Mohan on the Invite Media acquisition.
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Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.
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DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief
The ad tech antitrust trial against Google begins today in Alexandria, Virginia. Who’s on the stand and what will Google argue?
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PODCAST: AdExchanger Talks
Talking Advanced Audiences With NBCU’s Alison Levin
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.
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The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
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OPINION: Data-Driven Thinking
Why Standardization Is Wrong For Attention Metrics
If attention is treated like viewability 2.0, high or low attention could become a blanket requirement for a campaign and hinder performance.