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»adify

Digital Media Vet Russ Fradin Talks Social, Adify and M&A

Russ Fradin’s been around the ad tech block. He sold his self-serve ad network startup Adify, since shuttered, to Cox Enterprises back in 2008; he’s on the board at both TubeMogul and comScore; and he served as EVP of corporate development at comScore for four years, starting in 2000, when the then newly launched online... Continue reading »
by Allison Schiff // September 25th, 2014 //
»
Dynamic Signal’s Shift Into Employee Advocacy

Since Russ Fradin initiated Dynamic Signal following the $300 million acquisition of his previous startup, Adify by Cox Enterprises (which Cox has since shuttered), he has transitioned away from paid media and helps brands tap customers’ social media influence. The idea behind Dynamic Signal is to simplify the process by which passionate customers can advocate brands... Continue reading »
by Ericka Chickowski // January 21st, 2014 //
»
Ad Net Pulse 360 Rumored To Be Shutting Down

Ad network Pulse 360, a subsidiary of Seevast, is on the brink of shutting down and may have closed its doors already, AdExchanger has learned. Pulse 360 issued a company-wide layoff in April and began looking for a buyer or new investor, according to a former employee who asked to remain anonymous. Pulse 360 founder... Continue reading »
by Judith Aquino // April 30th, 2013 //
»
Cox Digital Solutions Shutters Platform Services, Former Adify Business

Cox Digital Solutions, which houses the white label vertical ad network and ad serving business formerly known as Adify, will no longer offer platform services to outside media companies, the company has told clients. In a letter sent last month to customers, obtained by AdExchanger, Andy Levi director, Publisher Operations at CDS, as part of... Continue reading »
by David Kaplan // March 5th, 2013 //
»
Advertisers Overlaying Third-Party Data On Vertical Ad Networks Today Says Adify CEO Fradin

Adify released a survey of media planner and agencies today that looked at the importance of ad networks in online media buys and found that "branding has become the top priority for online campaigns as compared to direct response. Read the release. CEO Russ Fradin spoke to AdExchanger.com about the results of the survey and... Continue reading »
by AdExchanger // February 2nd, 2010 //
»
Adify On Vertical Display Market; Google Ad Exchange Commission; Venture Investing In Real-Time

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Vertical State of the Display Ad Market In a piece by MediaWeek's Mike Shields, Adify is reporting that display ad prices are rebounding and names categories such as Real Estate ($6.49 CPMs in Q2, was half that in Q4 2008) and Sports ($7.09... Continue reading »
by AdExchanger // August 19th, 2009 //
»
Adify CEO Fradin Says More Data Exchange and Social Targeting Integration To Come

Russ Fradin is CEO of Adify, a vertical ad network solutions provider. AdExchanger.com: From what I see on Twitter (@rfradin), you seem to be working as hard as ever - in spite of the "liquidity event" when Cox Enterprises bought Adify in April of 2008. Workaholic? RF: I am working as hard now as I... Continue reading »
by AdExchanger // May 19th, 2009 //
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