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»Spruce Media

As Facebook Evolves Ad Offerings, CPCs And CPMs Drop

As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site. Facebook strategic PMD Spruce Media highlighted these changes in its “State of Facebook Advertising Q1 2013,” released this week, leading… Continue reading »
by Kimberly Maul // April 29th, 2013 //
»
AdBrite Shutters Exchange, Sale Talks Continue For Marketplace And IP Assets

AdBrite has shut down its exchange, and says it is close to selling off its other assets: namely, its B2B Marketplace directory and the intellectual property and engineering operations that power the core exchange product. In essence, this means that adBrite as it has been known — since evolving from an ad network — will… Continue reading »
by David Kaplan // January 28th, 2013 //
»
Spruce Media Positions For SaaS Ad Future, Makes Cuts

As part of what it describes as a refocusing of its business on its social enterprise ad software (SaaS), Spruce Media is cutting jobs in the account management and design areas. The strategic shift comes just after landing a $15 million debt financing deal late last year when Spruce Media trumpeted strong momentum with clients. From… Continue reading »
by John Ebbert // January 8th, 2013 //
»
Fan Acquisition Tougher Amid Facebook’s Engagement Push

Fan acquisition has been a major (and much derided) goal of Facebook advertising campaigns for years, but the door is closing on easy “likes.” A November 21 change to Facebook’s ad creative policies for Page Post Ads has significantly hampered the ability of brands to grow their Facebook audience by using a “like” call to… Continue reading »
by Zach Rodgers // December 18th, 2012 //
»
 

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