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»quadrantone

Ad Net Pulse 360 Rumored To Be Shutting Down

Ad network Pulse 360, a subsidiary of Seevast, is on the brink of shutting down and may have closed its doors already, AdExchanger has learned. Pulse 360 issued a company-wide layoff in April and began looking for a buyer or new investor, according to a former employee who asked to remain anonymous. Pulse 360 founder... Continue reading »
by Judith Aquino // April 30th, 2013 //
»
QuadrantONE, Programmatic Joint Venture Of Newspaper Companies, Pulls The Plug

QuadrantONE, a joint venture of newspaper companies that sought to pool inventory resources and capitalize on the programatic selling opportunity, has shut down. In a note posted to its website today, the company said its joint owners -- The New York Times Co., Tribune Company, Hearst and Gannett – will pursue "different paths" for U.S. display... Continue reading »
by David Kaplan // February 21st, 2013 //
»
Star Trib’s Programmatic Formula Relies On ‘Active Management,’ Not ‘Set And Forget’

As of the fall of 2012, the newspaper industry had limped through 20 straight quarters of decline, according to figures collected by the Newspaper Association of America. The consecutive decreases began in the third quarter of 2006, when combined print and online ad dollars fell 1.5 percent to $11.7 billion. Since that point, newspaper ad... Continue reading »
by David Kaplan // November 1st, 2012 //
»
quadrantONE's Diez: 'Content Is Less Relevant Than Scale? You're Mistaken'

Last week, newspaper-publisher-backed ad optimizer quadrantONE unveiled three new audience targeting tools in partnership with data management marketing specialist Acxiom. We spoke with Mario Diez, the CEO of quadrantONE, which is a joint venture among The New York Times Co., Tribune Company, Hearst and Gannett, about the new tools and why it pulled in Acxiom... Continue reading »
by David Kaplan // July 26th, 2012 //
»
In Scaling Local Demand, quadrantONE Offering Guaranteed And Exchange-Based Display Says CEO Diez

Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local markets. AdExchanger.com: What has surprised you about QuadrantONE and its business model since you joined the company as head... Continue reading »
by AdExchanger // March 10th, 2011 //
»

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