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»admeld

The 10 Game-Changing Ad Tech Exits Of The Decade

The advertising industry today is largely the product of tremendous M&A activity. AdExchanger looked at the acquisitions that made the biggest impact in the past decade. Impact can mean many things. Some of these startups flourished under their new owners, showing worth far more than their deal price. Others, purchased during their downfall, reflect the... Continue reading »
by Sarah Sluis // December 30th, 2019 //
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Cycle Media Launches, Ad Tech Vet Jason Kelly Joins As Strategy Chief

Cycle Media, which launched Monday, hopes to break the mold of the traditional media holding company. The company is the result of a merger between Cycle, a social content and influencer network formed in 2016, and Laundry Service, a marketing agency with deep roots in social, founded by Stein in 2011 and acquired by sports marketing... Continue reading »
by Kelly Liyakasa // June 5th, 2017 //
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Ad Tech Vet Jason Kelly Becomes LiveIntent’s President

LiveIntent, which automates the placement of ad inventory within email messages, appointed industry heavy-hitter Jason Kelly as its president on Monday. Kelly was instrumental in helping mobile ad network Millennial Media sell to AOL for $240 million in September, facilitated the sale of retail DSP Sociomantic to Tesco/dunnhumby in 2014 and served as CRO of... Continue reading »
by Kelly Liyakasa // January 25th, 2016 //
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Orchard Platform Applying Programmatic To Loan Market

As the ad tech industry consolidates, some veterans of the space are looking to apply their skills to new fields. One result is Orchard Platform, founded in November and led by CEO Matt Burton, formerly sales engineer for AdMeld. The platform facilitates direct lending, bringing together institutional investors, loan originators and consumers. Most of Orchard’s... Continue reading »
by Chris Swanicke // August 25th, 2014 //
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PubMatic Adds Consulting Business As Publishers Want 'DIY' Approach To Programmatic

Supply-side platform PubMatic has created an advisory unit as it looks to differentiate itself from other publisher technology providers. As CEO Rajeev Goel tells it, publishers' use of programmatic is expanding in a variety of ways and many want to take more control with a "do-it-yourself" sensibility. "Our industry is at a tipping point, as... Continue reading »
by David Kaplan // October 17th, 2013 //
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As NBCU Preps TV Upfront Showcase, Emphasis Is On Cross-Platform

About seven days ahead of last week's NewFronts digital content showcases held by Yahoo, Aol, The Weather Company, Blip, Digitas and others, NBC Universal tried to get a jump on things with its own interactive presentation, which it dubbed "Digital.Amplified." Although it was a participant in the NewFronts last year, the feeling this year was... Continue reading »
by David Kaplan // May 9th, 2013 //
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Maxifier COO Katsur Succeeds Shaevitz As CEO; ‘Forget Big Data, We Want Big Money’

It’s been a little over a year since Anthony Katsur joined sell-side pricing and inventory manager Maxifier as COO from demand side platform MediaMath, and the former DoubleClick executive is moving up to the CEO seat. He replaces Jonathon Shaevitz, who steps down from the post just two years shy of taking it. The move... Continue reading »
by David Kaplan // December 20th, 2012 //
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AdMeld's Jason Kelly Joins Berlin DSP Sociomantic Labs

Sociomantic Labs, a two-year-old DSP geared to e-commerce advertisers, has hired Google's Jason Kelly as CEO. Kelly was the chief revenue officer at AdMeld, prior to that company's acquisition by Google – and since then he has focused on integrating AdMeld with the Google stack. Berlin-based Sociomantic Labs has grown organically, having accepted no investments... Continue reading »
by Zach Rodgers // September 10th, 2012 //
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PubMatic CEO Goel Discusses Acquisition Of Sell-Side Platform Competitor Admeld By Google

In an interview with AdExchanger.com, sell-side platform CEO Rajeev Goel of PubMatic offered his views on Monday's acquisition of its competitor Admeld by Google. Read full coverage of the acquisition here. AdExchanger.com: Generally speaking, what is your view on the impact of the acquisition on the ad ecosystem, and publishers specifically? RAJEEV GOEL: An acquisition... Continue reading »
by AdExchanger // June 14th, 2011 //
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Industry Reaction: Google Buys Admeld

On Monday, Google announced the acquisition of Admeld, a sell-side platform which includes RTB'd inventory, real-time bidded tools for publishers and a list of big brand publisher clients. Read yesterday's coverage. We asked a selection of ad industry participants their views on the following question: "What's your take on Google's acquisition of AdMeld?" Click below... Continue reading »
by AdExchanger // June 14th, 2011 //
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