Home Ecommerce AdMeld’s Jason Kelly Joins Berlin DSP Sociomantic Labs

AdMeld’s Jason Kelly Joins Berlin DSP Sociomantic Labs


Sociomantic Labs, a two-year-old DSP geared to e-commerce advertisers, has hired Google’s Jason Kelly as CEO. Kelly was the chief revenue officer at AdMeld, prior to that company’s acquisition by Google – and since then he has focused on integrating AdMeld with the Google stack.

Berlin-based Sociomantic Labs has grown organically, having accepted no investments according to a rep. Its headcount has spiked this year, from 20 to nearly 100. It now runs campaigns in “more than 45 markets across six continents.” No word yet on the timeline for its RTB push into Antarctica.

Offices include Amsterdam, Warsaw, Moscow, Paris, and Sao Paulo, Brazil. A New York City office is expected to officially open soon.

Among its competitors is European retargeting giant Criteo, from whom it claims to have poached a number of customers in EU countries; at press time it had not elaborated on which customers or in what countries.

According to a statement from co-founder Thomas Brandhoff, “We’re looking forward to seeing what Jason’s broad experience and leadership in the market will do for us within North America and globally.”

Prior to AdMeld, Kelly was with Time Inc. as VP, digital strategy and revenue management. Earlier he worked for Rapt and was involved in e-commerce related projects for airlines including Virgin America and Frontier Airlines.

He’s at least the second senior AdMeld exec to depart Google in recent months. Former CEO Michael Barrett left earlier this summer to join Yahoo as chief revenue officer. We hear the AdMeld brand will officially go away by Q1 2013 as the platform is subsumed into the Google/DoubleClick identity — or at least that’s the plan.

There’s more in the Sociomantic blog post on Kelly’s hire.

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.