Home Ecommerce AdMeld’s Jason Kelly Joins Berlin DSP Sociomantic Labs

AdMeld’s Jason Kelly Joins Berlin DSP Sociomantic Labs

SHARE:

Sociomantic Labs, a two-year-old DSP geared to e-commerce advertisers, has hired Google’s Jason Kelly as CEO. Kelly was the chief revenue officer at AdMeld, prior to that company’s acquisition by Google – and since then he has focused on integrating AdMeld with the Google stack.

Berlin-based Sociomantic Labs has grown organically, having accepted no investments according to a rep. Its headcount has spiked this year, from 20 to nearly 100. It now runs campaigns in “more than 45 markets across six continents.” No word yet on the timeline for its RTB push into Antarctica.

Offices include Amsterdam, Warsaw, Moscow, Paris, and Sao Paulo, Brazil. A New York City office is expected to officially open soon.

Among its competitors is European retargeting giant Criteo, from whom it claims to have poached a number of customers in EU countries; at press time it had not elaborated on which customers or in what countries.

According to a statement from co-founder Thomas Brandhoff, “We’re looking forward to seeing what Jason’s broad experience and leadership in the market will do for us within North America and globally.”

Prior to AdMeld, Kelly was with Time Inc. as VP, digital strategy and revenue management. Earlier he worked for Rapt and was involved in e-commerce related projects for airlines including Virgin America and Frontier Airlines.

He’s at least the second senior AdMeld exec to depart Google in recent months. Former CEO Michael Barrett left earlier this summer to join Yahoo as chief revenue officer. We hear the AdMeld brand will officially go away by Q1 2013 as the platform is subsumed into the Google/DoubleClick identity — or at least that’s the plan.

There’s more in the Sociomantic blog post on Kelly’s hire.

Must Read

A comic version of former News Corp executive Stephanie Layser in the courtroom for the DOJ's ad tech-focused trial against Google in Virginia.

The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech

Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.

A comic depicting Judge Leonie Brinkema's view of the her courtroom where the DOJ vs. Google ad tech antitrust trial is about to begin. (Comic: Court Is In Session)

Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.

Comic: What Else? (Google, Jedi Blue, Project Bernanke)

Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
shopping cart

The Wonderful Brand Discusses Testing OOH And Online Snack Competition

Wonderful hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs.

Google filed a motion to exclude the testimony of any government witnesses who aren’t economists or antitrust experts during the upcoming ad tech antitrust trial starting on September 9.

Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.

How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites

Publishers trafficking in pirated movies, TV shows and games sold programmatic ads alongside this stolen content, while using domain cloaking to obscure the “cashout sites” where the ads actually ran.