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»Sociomantic Labs

Whitelisting May Not Be The Best Solution For Fake News

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president at Sociomantic Labs North America. With the rampant spread of websites promoting fake news, hate speech and other malicious messaging on the web – often unbeknownst to... Continue reading »
by AdExchanger // May 12th, 2017 //
»
Data: The Key To Seamless Marketing In A Multichannel World

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. Customer expectations have fundamentally changed. Today’s consumers expect to be understood and spoken to as individuals. They want relevant content... Continue reading »
by AdExchanger // March 18th, 2015 //
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Customers: Get Ready For Your Close-Up

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. The advertising industry has seen the “years” of mobile, big data and programmatic come and go. There’s no doubt we’ve... Continue reading »
by AdExchanger // December 23rd, 2014 //
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AdMeld's Jason Kelly Joins Berlin DSP Sociomantic Labs

Sociomantic Labs, a two-year-old DSP geared to e-commerce advertisers, has hired Google's Jason Kelly as CEO. Kelly was the chief revenue officer at AdMeld, prior to that company's acquisition by Google – and since then he has focused on integrating AdMeld with the Google stack. Berlin-based Sociomantic Labs has grown organically, having accepted no investments... Continue reading »
by Zach Rodgers // September 10th, 2012 //
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