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»demand-side

The Trade Desk CEO Jeff Green On Juggling Brands, Agencies And Investors

The Trade Desk first picked up steam in the market around five years ago positioning itself as a pure-play agency toolkit. It won business at the expense of earlier DSPs, such as Turn and TubeMogul, that had frosted their agency relationships by going directly to brands. Now the company is plotting its course as the DSP… Continue reading »
by James Hercher // May 12th, 2017 //
»
How The Trade Desk Cracked The DSP Market (Hint: It’s All About The Agencies)

The Trade Desk has grown faster than probably any other DSP in recent years, as founder and CEO Jeff Green sought to capitalize on what he saw as strategic errors by rivals. “We saw that most of the DSPs had created channel conflicts for themselves,” said Green, a reference to some other DSPs’ media company… Continue reading »
by James Hercher // February 24th, 2016 //
»
 

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