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»brandscreen

Aussie DSP Brandscreen Goes Into 'Administration,' Up For Sale

The Australian maker of a media-trading platform, Brandscreen, barely months into a strategic deal it formed with Chinese search giant Baidu to fuel further expansion in the Asia-Pacific region, has been put up for purchase. Entering voluntary administration on the eve of the new year, Australian intellectual property law firm Jirsch Sutherland is administering the... Continue reading »
by Kelly Liyakasa // January 16th, 2014 //
»
Local Inventory Outperforms Global In APAC Region

As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. "The trends that continued from the previous... Continue reading »
by Kimberly Maul // December 16th, 2013 //
»
Baidu Adds RTB Access Through Deal With Asia DSP Brandscreen

Baidu, China’s equivalent of Google in search scope, is bringing a surplus of intent data to demand-side platform Brandscreen through a strategic deal the two have forged. Using Brandscreen’s RTB platform, advertisers now have access to Baidu Exchange Service inventory spanning 500 million unique users and 15 billion impressions monthly; it’s estimated that Baidu commands... Continue reading »
by Kelly Liyakasa // November 6th, 2013 //
»
RTB Impressions And Inventory Diversify In APAC Region

Programmatic buying and RTB in the Asia-Pacific region continues to grow, with impressions over the past year spreading out across different countries and inventory from a wider variety of publishers hitting the market. A new Real Time Media Insights report from Brandscreen, an ad-tech company that provides DSP and trading-desk services in the APAC region,... Continue reading »
by Kimberly Maul // October 10th, 2013 //
»
Brandscreen Offering Demand-Side And Sell-Side Platform Trading Solutions Says CEO Tol

Julian Tol is the Founder & CEO of Brandscreen Inc., a digital media trading platform. AdExchanger.com: What problem is Brandscreen solving? JT: The problem we solve is the reduction of transactional friction. Generally speaking, the industry suffers from over-complexity, with online display sales systems built on top of offline technologies. There's poor visibility for buyers,... Continue reading »
by AdExchanger // April 12th, 2010 //
»
 

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