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»APAC

LiveRamp Acquires Privacy-Focused Tech Company DataFleets

LiveRamp has locked in a deal to acquire Silicon Valley-based tech startup DataFleets for $68 million. DataFleets has a cloud-based technology that allows businesses to securely merge and analyze data in a privacy-safe way. The acquisition is part of LiveRamp’s growing focus on data protection capabilities. As part of the deal, which includes some assumed equity... Continue reading »
by Tony Rifilato // February 8th, 2021 //
»
Programmatic On The Rise In APAC; Google Spurns Travel Advertisers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. APAC: The “P” Is For Programmatic Programmatic now accounts for 41% of global digital media investment by large brands, up from 16% in 2016, according to the World Federation of Advertisers and IPONWEB. But the pace of adoption varies depending on the region. Programmatic... Continue reading »
by AdExchanger // August 20th, 2020 //
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Lack Of Data Still A Challenge In APAC

Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Of the 108 respondents to the company's survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at... Continue reading »
by Kimberly Maul // January 12th, 2015 //
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Adelphic Racks Up $11 Million In Series B, Plans To Spend It On Tech And Global Expansion

Adelphic has mobile programmatic on the brain – which makes sense for a mobile DSP. The company said Wednesday that it had closed its Series B to the tune of $11 million in a round led by Blue Chip Venture Co., Google Ventures and Matrix Partners, bringing its total funding to $23 million. Adelphic – which... Continue reading »
by Allison Schiff // December 17th, 2014 //
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What Challenges Must Be Overcome To Enter The China Ad Tech Space?

As programmatic buying continues to grow internationally, one region is catching companies' eyes: Asia Pacific. But online advertising technology in countries like China is a completely different beast than what many Western ad tech companies are used to. Many players in the ad tech space in China, including the major publishers, are international companies looking... Continue reading »
by Kimberly Maul // April 18th, 2014 //
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Seed And mediaQuark Merge To Provide Audience Data In Southeast Asia

One challenge of programmatic buying in the Asia-Pacific region is lack of data. Two Singapore-based companies, Seed and mediaQuark, are joining forces to provide more audience data solutions to Southeast Asia. The merger, announced today, brings together audience development from Seed and media trading technology from mediaQuark. The new company, simply called mediaQuark, to provide... Continue reading »
by Kimberly Maul // March 24th, 2014 //
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Local Inventory Outperforms Global In APAC Region

As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. "The trends that continued from the previous... Continue reading »
by Kimberly Maul // December 16th, 2013 //
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