• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»APAC

LiveRamp Acquires Privacy-Focused Tech Company DataFleets

LiveRamp has locked in a deal to acquire Silicon Valley-based tech startup DataFleets for $68 million. DataFleets has a cloud-based technology that allows businesses to securely merge and analyze data in a privacy-safe way. The acquisition is part of LiveRamp’s growing focus on data protection capabilities. As part of the deal, which includes some assumed equity... Continue reading »
by Tony Rifilato // February 8th, 2021 //
»
Programmatic On The Rise In APAC; Google Spurns Travel Advertisers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. APAC: The “P” Is For Programmatic Programmatic now accounts for 41% of global digital media investment by large brands, up from 16% in 2016, according to the World Federation of Advertisers and IPONWEB. But the pace of adoption varies depending on the region. Programmatic... Continue reading »
by AdExchanger // August 20th, 2020 //
»
Lack Of Data Still A Challenge In APAC

Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Of the 108 respondents to the company's survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at... Continue reading »
by Kimberly Maul // January 12th, 2015 //
»
Adelphic Racks Up $11 Million In Series B, Plans To Spend It On Tech And Global Expansion

Adelphic has mobile programmatic on the brain – which makes sense for a mobile DSP. The company said Wednesday that it had closed its Series B to the tune of $11 million in a round led by Blue Chip Venture Co., Google Ventures and Matrix Partners, bringing its total funding to $23 million. Adelphic – which... Continue reading »
by Allison Schiff // December 17th, 2014 //
»
What Challenges Must Be Overcome To Enter The China Ad Tech Space?

As programmatic buying continues to grow internationally, one region is catching companies' eyes: Asia Pacific. But online advertising technology in countries like China is a completely different beast than what many Western ad tech companies are used to. Many players in the ad tech space in China, including the major publishers, are international companies looking... Continue reading »
by Kimberly Maul // April 18th, 2014 //
»
Seed And mediaQuark Merge To Provide Audience Data In Southeast Asia

One challenge of programmatic buying in the Asia-Pacific region is lack of data. Two Singapore-based companies, Seed and mediaQuark, are joining forces to provide more audience data solutions to Southeast Asia. The merger, announced today, brings together audience development from Seed and media trading technology from mediaQuark. The new company, simply called mediaQuark, to provide... Continue reading »
by Kimberly Maul // March 24th, 2014 //
»
Local Inventory Outperforms Global In APAC Region

As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. "The trends that continued from the previous... Continue reading »
by Kimberly Maul // December 16th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Dominance And Collusion: Inside The Unredacted Antitrust Lawsuit Against Google’s Ad Tech Business
  • What Constitutes A Sale Under CCPA? Now That We know, There’s No More Plausible Deniability
  • This Startup Is Using In-Game Audio Ads To Monetize Apps Without Being Annoying
  • Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services
  • Antitrust Suits Expose Awkward Emails; Braze Joins The Pre-IPO Gang
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved