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»aggregate knowledge

Marketing Services A Bright Star For Neustar Q2 Amid Contract Black Hole

Communications infrastructure provider Neustar is in the midst of a change, one reflected in the growing importance of its marketing and security services. “We’ve succeeded in pivoting in becoming an information services and analytics company,” said Neustar CEO Lisa Hook during the company’s Q2 2014 earnings call. Neustar reported Q2 2014 results at $237.5 million,... Continue reading »

by Ryan Joe // July 23rd, 2014 //
»
The Cross-Device Question: Neustar Aggregate Knowledge

Correction 4/11: This article initially wrote Neustar reports to a Congressional committee. A company spokesperson said Neustar does not have a government contract and they are not audited by Congress. They have a telecom industry contract that is overseen by the FCC. David Jakubowski came on board Neustar as SVP of marketing services after it acquired... Continue reading »

by Ryan Joe // April 10th, 2014 //
»
Neustar Takes Aim At Enterprise Marketing Solutions With ‘PlatformOne’

Neustar rolled out on Monday the beta version of PlatformOne, a product that combines Neustar’s offline assets with the online marketing capabilities of Aggregate Knowledge, which Neustar acquired last October. PlatformOne debuts in a fiercely competitive landscape as vendors compete to offer end-to-end solutions, designed to help marketers maximize consumer data. Pascal Bensoussan, VP of... Continue reading »

by Judith Aquino // March 24th, 2014 //
»
Where The Marketer, Data Scientist And Cloud Intersect

As marketers and advertisers try to parse real-time interactions across multiple channels, they’re finding they need big data warehouses and analytics tools. The problem is, some are startlingly slow or, in other instances, they simply hit a wall when volumes are high. To combat this, vendors selling big data tools to marketers are increasingly building their... Continue reading »

by Kelly Liyakasa // February 26th, 2014 //
»
The Neustar-Aggregate Knowledge Paradigm Shift

When Neustar, a company whose telecommunications infrastructure routes calls and texts across North America, purchased data-management platform (DMP) provider Aggregate Knowledge (AK) last October for $119 million in cash, analysts and industry insiders wondered – as they do with every acquisition – what the integrated solution would look like. For Neustar's SVP of Marketing Services... Continue reading »

by Ryan Joe // January 27th, 2014 //
»
Constantly Logged-In Social Media Users Drive Value For Social Advertising

A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks and exchanges. According to Aggregate Knowledge President Rob Gatto, this portends a shift in the role of social advertising... Continue reading »

by Ryan Joe // November 20th, 2013 //
»
Omnicom Standardizes DMP Tech With Neustar's Aggregate Knowledge

Omnicom is going "all in" with a singular Data Management Platform offering that will support audience segmentation and ad optimization across its two key media agencies, OMD and PHD. Driving the platform consolidation is a deal with Aggregate Knowledge, a DMP recently acquired by Neustar for $119 million. Like many agencies, Omnicom already supported DMP functionality, but... Continue reading »

by Zach Rodgers // November 13th, 2013 //
»
Neustar Acquires DMP Aggregate Knowledge For $119M

In its first digital marketing acquisition since buying TargusInfo in 2011, Neustar has acquired data management platform Aggregate Knowledge for $119 million cash. (press release) AK's total funding to date is $63.7 million. As a communications infrastructure provider in the US and Canadian telco space, Neustar has access to a large dataset of telephone numbers... Continue reading »

by Zach Rodgers // October 30th, 2013 //
»
Colleges, Ad Firms Hustle To Fill Talent Void In Data Science

Data scientists are fueling the growth of the ad-tech industry, as well as many other industries. Straddling art and science, data science requires a solid understanding of machine learning, computing and algorithms, in addition to strong problem-solving and communication skills. The other thing about data scientists: There's not enough of them. In order to meet... Continue reading »

by Judith Aquino // August 27th, 2013 //
»
Forrester Sizes Up DMP Vendors With New Wave Report

Today's DMPs clearly stand out from each other and from other parts of the digital marketing landscape, according to the Forrester Wave DMP Q3 2013 report. Forrester Principal Analyst Joanna O'Connell profiled seven players that are pushing the envelope. More than as a result of competition from each other, the increasing use of mobile devices – and... Continue reading »

by David Kaplan // August 21st, 2013 //
»
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