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»Rise Interactive

How The Trade Desk Cracked The DSP Market (Hint: It's All About The Agencies)

The Trade Desk has grown faster than probably any other DSP in recent years, as founder and CEO Jeff Green sought to capitalize on what he saw as strategic errors by rivals. “We saw that most of the DSPs had created channel conflicts for themselves,” said Green, a reference to some other DSPs’ media company... Continue reading »

by James Hercher // February 24th, 2016 //
»
 

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