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»some spider studios

BDG Media Planning A SPAC Merger; Mobile Data Gets Personal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such as Bustle, Elite Daily, NYLON and Input, is set to acquire digital media company Some Spider Studios for $150 million, The Wall Street Journal reports. The all-stock purchase comes ahead of BDG’s planned public offering... Continue reading »
by Tony Rifilato // July 22nd, 2021 //
»
Clubhouse, Twitch, TikTok And Hulu: Some Spider Studios' New COO On Conquering New Platforms

Publications like Scary Mommy, Fatherly and The Dad speak to the joys and insecurities of being a parent. These brands have created enviable engagement with their community of moms and dads, that span across platforms: email, websites and both old social media sites (Facebook) and new (Twitch). “You can’t ask for a healthier media company,”... Continue reading »
by Sarah Sluis // April 2nd, 2021 //
»
Some Spider Studios Uses Ecommerce Metrics To Build Its Media Brands

When the founder of Diapers.com launched a media startup led by parenting brands Scary Mommy and The Dad, he brought his customer-focused metrics with him: customer acquisition cost (CAC) and lifetime value (LTV). When translated to media, Some Spider Studios CEO Vinit Bharara analyzes what content draws readers most efficiently (the media version of CAC)... Continue reading »
by Sarah Sluis // September 5th, 2018 //
»
 

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