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»media consolidation

In Gaming And Ad Tech, Not All Consolidation Is Created Equal

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Itai Cohen, who leads marketing and corporate strategy at Digital Turbine.  Consolidation is a sign of health – a necessary part of a maturing industry’s life cycle.  The mobile gaming and ad tech ecosystems, for… Continue reading »
by AdExchanger Guest Columnist // March 2nd, 2022 //
»
2022 M&A Stays Crazy; Apple’s App Privacy Report Lifts The Hood On Trackers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Solid” In Consolidation Are you sick of hearing about M&A already? TOO BAD! We’ve still got multiple deals being announced on the regular.  On Wednesday, the publisher services company OpenWeb – known for operating comment sections and targeting ads by user account IDs… Continue reading »
by AdExchanger // January 20th, 2022 //
»
BDG Media Planning A SPAC Merger; Mobile Data Gets Personal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such as Bustle, Elite Daily, NYLON and Input, is set to acquire digital media company Some Spider Studios for $150 million, The Wall Street Journal reports. The all-stock purchase comes ahead of BDG’s planned public offering… Continue reading »
by AdExchanger // July 22nd, 2021 //
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UID2 ‘Smart’ For CTV; Instagram To Look More Like TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses… Continue reading »
by AdExchanger // July 2nd, 2021 //
»
Staying Tech Agnostic Can Help Marketers Weather Consolidation And Uncertainty

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media, The Media Kitchen. We’re navigating a confusing and fluctuating landscape, in light of the sudden upheaval caused by COVID-19, on top of the  ongoing seismic… Continue reading »
by AdExchanger // March 19th, 2020 //
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