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»merger

France To Allow More TV Ad Targeting; Amazon’s Home Court Advantage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic laws this month that have undercut French broadcasters for years. The biggest change will be to repeal a 1993 law that says all French households must receive the same broadcast stream. So French TV stations... Continue reading »
by AdExchanger // July 23rd, 2020 //
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Amazon Moves Prime Day; Foursquare And Factual Merge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sub-Prime Amazon will delay Prime Day until at least August, Reuters reports. Amazon hasn’t confirmed the postponement, but it’s mentioned in a memo obtained by Vice News last week. The delay would mean $100 million to $300 million in losses on excess devices Amazon... Continue reading »
by AdExchanger // April 7th, 2020 //
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Google, Twitter Lift Coronavirus Ad Ban; Facebook Offers Grants To SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unblocked Google and Twitter lifted their bans on coronavirus-related advertising. Twitter will allow marketers to feature their pandemic responses in paid tweets, Ad Age reports. Twitter initially banned COVID terms to forestall misinformation, but now feels that “the messaging that brands and businesses can... Continue reading »
by AdExchanger // April 6th, 2020 //
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Viacom And CBS Will Go Big On Streaming Without Abandoning Ad-Supported Content

CBS and Viacom are (finally) back together, and that will create lots of opportunity for advertisers. On Tuesday, after years of will-they-won’t-they corporate turmoil, the entertainment behemoths agreed to merge in an all-stock deal that values the combined company at around $30 billion, with $28 billion in annual revenue. The new entity will be called... Continue reading »
by Allison Schiff // August 13th, 2019 //
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3 Things To Know About The Gannett/GateHouse Media Merger

If all goes according to plan, America’s two largest newspaper chains will become one by the end of the year. Earlier this week, New Media Investment Group, parent company of GateHouse Media, announced its intention to buy USA Today publisher Gannett in a deal valued at $1.4 billion. If antitrust regulators approve the merger, GateHouse... Continue reading »
by Allison Schiff // August 7th, 2019 //
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DOJ Gives Thumbs-Up To T-Mobile/Sprint Merger

The Department of Justice gave final approval Friday to T-Mobile’s $26 billion merger with Sprint. The third and fourth largest carriers in the United States will soon be one. But there are some caveats that come with the DOJ’s approval, including requiring both companies to divest some spectrum and certain prepaid wireless assets to Dish... Continue reading »
by Allison Schiff // July 26th, 2019 //
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Do Advertisers Need To Pay Attention To The T-Mobile/Sprint Merger?

Although the Justice Department could try to block the proposed T-Mobile/Sprint merger (maybe), Federal Communications Commission Chairman Ajit Pai bestowed his blessing on the deal earlier this week. If T-Mobile and Sprint manage to merge, they’ll have around 126 million subscribers and become the third largest telco in the United States behind Verizon and AT&T,... Continue reading »
by Allison Schiff // May 23rd, 2019 //
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DOJ Appeals AT&T-Time Warner Ruling

Hold the phone, it ain’t over yet. One month after losing its case to block AT&T’s $85 billion merger with Time Warner, the Justice Department filed an appeal Thursday. In a statement, AT&T’s general counsel, David McAtee, sounded a bit baffled. “The Court’s decision could hardly have been more thorough, fact-based and well-reasoned,” he stated.... Continue reading »
by Allison Schiff // July 12th, 2018 //
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Comcast Tries To Outfox Disney With $65B Cash Bid For Fox

The bid has dropped. Comcast on Wednesday again attempted to outmaneuver Mickey and acquire most of 21st Century Fox’s assets with a $65 billion cash offer, putting Disney’s deal in jeopardy. Disney offered Fox a $52.4 billion all-stock deal in December. Comcast wants to disrupt the deal and follow in AT&T’s footsteps: a content distributor... Continue reading »
by Allison Schiff // June 13th, 2018 //
»
Fluent Parts Ways With IDI, Combines With BlueFocus To Become A Branding And Performance Platform

The rollups continue. Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned subsidiary of a publicly traded Chinese public relations services company, to create a new entity, name TBD. The deal, announced Thursday, is being shepherded by investment bank Petsky Prunier and will blend performance marketing... Continue reading »
by Allison Schiff // September 7th, 2017 //
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