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»tablets

Tremor Video Plans SSP Rollout This Year

Tremor Video’s management this week hammered on the company’s embrace of programmatic video and talked up plans to roll out a supply-side platform (SSP) for premium publishers later this year. (Read the earnings release.) Tremor posted a top-line revenue increase of 40.8% year over year, to $34.9 million. CEO Bill Day emphasized during Tremor’s earnings call the company’s… Continue reading »
by Beth Goodbaum // May 9th, 2014 //
»
IDC Lowers Tablet Forecast Amid Smartphone Competition

With its 6.3-inch screen, it is easy to mistake the new Samsung Galaxy Mega smartphone for a tablet. It isn’t even the largest smartphone — the Sony Xperia Z Ultra has a 6.4-inch screen. As the gap between smartphones and tablets shrinks, combined with the growing hype around wearable devices, the demand for tablets is… Continue reading »
by Judith Aquino // August 29th, 2013 //
»
Report: Tablets Now a Mainstay, Sales to Triple By 2017

Based on a survey of more than 5,000 people in Canada, France, Germany, the UK and the US, Forrester Research predicts 905 million people, up from 15 million in 2010, will be using tablets by 2017. Tablets, write Forrester analysts JP Gownder and Michael O’Grady, have “exceeded the status of mass market to become what… Continue reading »
by Judith Aquino // August 6th, 2013 //
»
North America Dominates Tablet Spend in 2013

North America will account for close to half of the $72 billion consumer spend on tablet devices this year, one study indicates. According to new “Media Tablets and eReaders” market data published by ABI Research, North America’s piece of the total tablet revenue pie will reach about 47% in 2013, suggesting the burgeoning volume of… Continue reading »
by Kelly Liyakasa // July 2nd, 2013 //
»
Bullett’s Tablet Push: Publisher Ramps Up Digital Editions, Ad Formats

As tablet usage increases, magazines and other publications are working to create digital editions that take advantage of features on devices like the iPad and iPad mini. New York-based publisher Bullett Media has expanded its offerings into the ad agency space, providing education and creative offerings for clients. Working with Adobe Digital Publishing Software (DPS),… Continue reading »
by Kimberly Maul // April 16th, 2013 //
»
Ralph Lauren Re-Ups With NYT for Rich iPad Ad Experience

Polo Ralph Lauren is one of The New York Times’ most loyal ad customers. A regular in the print paper, on the website, and increasingly in mobile as well, it’s proven willing to follow its media partner into uncharted waters and to spend big on premium digital ad space. The latest example is a sponsorship… Continue reading »
by Zach Rodgers // August 2nd, 2012 //
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MediaVest SVP Baehr On What’s Trending In Digital For Today’s Magazine Publisher

Following up on a conversation with AdExchanger.com last year, Sarah Baehr, svp, director of digital publishing solutions at MediaVest, discussed how digital is continuing to transform the magazine publisher. AdExchanger.com: In the past year, what has been a key, emerging, digital trend with publishers? SB: The release of the tablet. In any article about tablets,… Continue reading »
by AdExchanger // August 10th, 2011 //
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