Note: Story updated to point out Forrester analyst Susan Bidel, who authored the report, is a former PubMatic employee. Bidel tells AdExchanger she does not hold equity in the company. Forrester Research's Wave reports are harrowing events for tech startups, which find themselves labeled Leaders, Strong Performers, Contenders or – heaven forbid – Risky Bets. And those labels often stick.... Continue reading »
