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»Tremor Video

Why Videology And Other Early Ad Tech Companies Streamlined Once They Hit Scale

While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a while, many took pains to rightsize over the past year or so. For some, the intent was to recapitalize or to prep for a sale if an IPO was a no-go. For others, it was... Continue reading »
by Kelly Liyakasa // January 4th, 2018 //
»
Film Studio Open Road Marries TV And Mobile Data

Data is changing the way movies are marketed. Studios like Open Road Films are taking a more targeted approach to marketing, moving from broad-based buys – such as people aged 18 to 49 with a propensity for “dramas” – to more granular segmentation. “When finding audiences for a particular film, it used to be really... Continue reading »
by Kelly Liyakasa // December 7th, 2017 //
»
After Its Divestiture, The Publicly Traded Tremor Video Rebrands As Telaria

Tremor Video rebranded Tuesday as Telaria and will trade on the New York Stock Exchange as “TLRA” beginning Sept. 26. The move follows the August sale of its buy-side business to mobile ad tech firm Taptica for $50 million. The company hopes the rebranding will further distinguish Tremor’s sell-side business from the Tremor Video demand-side... Continue reading »
by Kelly Liyakasa // September 12th, 2017 //
»
Tremor Video Sells Its Demand-Side Business To Taptica For $50M

Tremor Video, one of the earliest video ad nets, has sold its demand-side business to the Israeli mobile ad platform Taptica for $50 million, the company revealed Monday. Tremor’s buy-side assets will be housed under an independent business division within Taptica called Tremor Video DSP. All of Tremor’s buy-side employees, led by longtime Tremor exec... Continue reading »
by Kelly Liyakasa // August 7th, 2017 //
»
Nielsen And Exelate Alum Mark Zagorski Named CEO Of Video Ad Platform Tremor

Tremor Video has hired Mark Zagorski, the former CEO of data management platform and exchange eXelate and current EVP of the Nielsen Marketing Cloud, as CEO. He will begin July 10. Tremor, a video ad platform that more recently began focusing on the sell side, has had a vacancy at the top since February, when... Continue reading »
by Kelly Liyakasa // June 6th, 2017 //
»
Tremor Video CEO Bill Day Resigns, Former Bloomberg CRO Paul Caine Steps In As Interim CEO

Veteran Tremor Video CEO Bill Day has resigned, effective immediately, and will serve as a special adviser to the company through June. Paul Caine, the non-executive board chairman for Tremor since 2014 and former Bloomberg Media CRO, will step in as interim CEO and lead the search for a permanent replacement, the company said Thursday.... Continue reading »
by Kelly Liyakasa // February 9th, 2017 //
»
Tremor Video Revenue Down Slightly In Q3, But Programmatic Spend Strong

Tremor Video’s Q3 revenue was down 1% YoY in Q3 to $41.3 million, a slight improvement over last quarter, when the company’s revenue tumbled 12% YoY. The company is break even in terms of cash flow. When asked about the revenue decreases last quarter, CEO Bill Day told AdExchanger: “We’ve said this since we went... Continue reading »
by Kelly Liyakasa // November 3rd, 2016 //
»
The Future Of The TV Business Begins And Ends With Measurement

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Tremor Video. Programmatic TV is among the most highly debated subjects in the media business and perhaps the best example of true convergence we’ve encountered as... Continue reading »
by AdExchanger // October 24th, 2016 //
»
Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals

Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young Hollywood. The millennial-focused publisher claims it averages 150 million monthly video views across desktop, mobile, OTT and social today. Young Hollywood evolved from content partnerships with portals like AOL, Yahoo and YouTube,... Continue reading »
by Kelly Liyakasa // June 3rd, 2016 //
»
Beyond The 30-Second Political Campaign Ad

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Monica Seebohm, national director of politics and advocacy at Tremor Video. At the Campaign Tech East conference two weeks ago, much of the conversation focused on whether or not the 30-second TV ad still works for... Continue reading »
by AdExchanger // May 17th, 2016 //
»
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