Other growth areas for Tremor include its ad-targeting tool All-Screen, which makes up 45% of the company’s total revenue (last quarter it was 40%). Its performance-based products were about 30%.
“Combined, these proprietary, higher-margin products represented more than 55% of our total revenue,” Day said.
All-Screen’s ad targeting helps position media across desktop video, mobile, tablets, connected television and, thanks to a partnership with placemedia revealed last Monday, linear TV. (Targeting across over-the-top devices is also in the cards.)
Day described placemedia as an SSP that enables ad targeting in linear TV. “As we integrate with them, we’ll look to incorporate those placements into the overall mix of how we deliver ads through our All-Screen product,” he said.
He emphasized that Tremor is well positioned to benefit as ad dollars shift from television – a change that’s happening as online video matures toward quality.
“Historically, lack of transparency kept buyers in the dark where they couldn’t appreciate the things we deliver well: showing placement, the size of the ads we deliver and the high viewability percent,” Day said. On average, Tremor logs north of $100,000 in spend per client – a number that Day is comfortable with, though an analyst noted that while per client spend had grown in earlier quarters, it seems to have plateaued lately.
Nevertheless, Day felt Tremor was in good standing. “We believe the company is very well positioned because, whether self-service or managed service, we offer it all,” he said.