Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To Work Facebook has a plan for reopening offices in July. The company will have a 25% occupancy limit, bring people back in shifts and require temperature checks, Bloomberg reports. Facebook will also limit the number of employees in meeting rooms and shut […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Mac Budgets McDonald’s is increasing its marketing spend during the pandemic to gain share as smaller restaurant chains struggle. Doubling down on spend in markets where McDonald’s handles its own operations, including the United States, Australia and Canada, is part of a three-pronged […]
Faithful followers of Rocket Fuel’s saga will recall that the company hoped to get cash-flow positive in 2016 and return to growth sometime in 2017. While CEO Randy Wootton declined to tell AdExchanger when exactly he expected that to happen, Rocket Fuel is banking on three things to bring it back: growth in its platform […]
AOL reported revenue growth of 7% YoY in the first quarter, for a total of $625 million. Global advertising revenue, which includes AOL’s own properties, search and third-party platforms, climbed 12% YoY to $483 million. Read the earnings release. CEO Tim Armstrong said the company continues to make updates “placing AOL at the center of […]
When Rocket Fuel’s interim CEO, Monte Zweben, took to the company’s first-quarter earnings call Wednesday, he was representing a significantly different company from the one that delivered lousy news to Wall Street three short months ago. “We are a new Rocket Fuel,” Zweben said. That newness manifests not only in the company’s cost controls, including […]
Tremor Video’s growth continued in Q1 2015 as the company netted $40.6 million in revenue (16.4% YoY growth), above analysts’ predictions. Read the release. Eighteen percent of that revenue came from programmatic, which has been growing at a steady pace. Last quarter, programmatic was 14% of Tremor’s revenue; it was 4% this time last year. […]
Incoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it get there. “In search, which represents roughly 50% of total online marketing spend, Marin Software is a leader,” he said. “As the company grows, there’s an opportunity to leverage this […]
Google posted a solid quarter, as total revenues for Q1 2014 jumped to $15.42 billion, a 19% increase compared to this time last year. During its earnings call, Google emphasized its ambitions to extend its value as a brand builder and to close the price gap between mobile and desktop display advertising. Google also stated […]
Yahoo reported gross revenue of $1.13 billion and $1.07 billion in ex-TAC revenue for Q1 2014. GAAP revenue was down 1% from the same period last year, but ex-traffic acquisition revenue was up 1%. GAAP display revenue was $453 million for Q1 2014, flat compared to the same period last year. Yahoo increased the number […]
