Home Display Marin Software CEO Hire Is A Bid For More Display Dollars

Marin Software CEO Hire Is A Bid For More Display Dollars


yovanno-marin-usethisIncoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it get there.

“In search, which represents roughly 50% of total online marketing spend, Marin Software is a leader,” he said. “As the company grows, there’s an opportunity to leverage this strong presence in search to drive a leadership position in other marketing channels such as display. I believe I can help achieve this.”

Marin hired Yovanno from display and affiliate marketing company Conversant (née ValueClick), where he served EVP. He replaces founder Chris Lien, who will serve as executive chairman.

Yovanno, who has almost 20 years in advertising technology, put in more than 11 years at Conversant – with a two-year interlude as CEO of Gigya.

Marin, which has been publicly traded since March 2013, describes itself as a “revenue acquisition platform” that incorporates work flow, analytics and optimization tools for marketers, with customers ranging from security software platform Symantec to Vistaprint. Mostly the company supports bidding on search ads, and along with Kenshoo is considered a leader in that world.

So how does Yovanno aim to get more display ad spend moving through the Marin platform?

“Foremost, it’s bringing what Marin Software does well to display,” he said. “Search brings to the table the most valuable data set: intent-based search data. Applying this rich data to display, which Marin Software is very good at already, is paramount. Additionally, expanding the campaign-management functionality for display will also be key.”

The CEO news overlaps with the company’s first-quarter 2014 financial results this week. Its net revenues grew 33% year over year to $22.8 million, marking the strongest growth acceleration since Q4 2012.

Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.