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»advertising technology

Private Equity Firms Accelerate Investment In Ad Tech Acquisitions

The past year has seen numerous private equity firms buy ad tech companies. Although there has been slight uptick in the overall volume of transactions and investment bankers predict more of these types of deals on the horizon, they are divided on what’s piquing the growth and timing of PE investor interest. These include Rockbridge... Continue reading »
by Liz Rowley // April 2nd, 2015 //
»
Forrester: Mobile Vendors Have An ‘Identity Crisis’ – And It's Leaving Advertisers A Bit Confused

In today’s mobile ad tech landscape, the blind lead the blind. That’s according to Forrester in a report released Monday that aims to help advertisers get some clarity into what’s become an immature and murky market of mobile vendors. Most mobile tech players aren’t clear enough about the services they provide, often using jargon and... Continue reading »
by Allison Schiff // December 22nd, 2014 //
»
Marin Software CEO Hire Is A Bid For More Display Dollars

Incoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it get there. “In search, which represents roughly 50% of total online marketing spend, Marin Software is a leader,” he said. "As the company grows, there’s an opportunity to leverage this... Continue reading »
by Beth Goodbaum // May 9th, 2014 //
»
What Challenges Must Be Overcome To Enter The China Ad Tech Space?

As programmatic buying continues to grow internationally, one region is catching companies' eyes: Asia Pacific. But online advertising technology in countries like China is a completely different beast than what many Western ad tech companies are used to. Many players in the ad tech space in China, including the major publishers, are international companies looking... Continue reading »
by Kimberly Maul // April 18th, 2014 //
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Ranting On The Ad Tech Future

With yesterday's news that Yahoo had bought yet another mobile technology company, it's no secret where Yahoo is going. Low mobile CPMs of today be damned.  The Yahoo of tomorrow, and years from now, begins with the seeds of a mobile strategy. That seems to be the "top line" from Yahoo HQ and its CEO... Continue reading »
by John Ebbert // March 26th, 2013 //
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Why Media Companies Are Being Eaten by Tech Companies

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. My friend and colleague Todd Herman (LinkedIn) once wrote a strategy paper about video content when we worked together at Microsoft. Called "Don't... Continue reading »
by AdExchanger // August 20th, 2012 //
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General Electric, Unilever Looking For Ad Tech Solutions In Startup Competition

Advertising and marketing trendspotting has no shortage of intriguing starting points. Take the marketer, for example. With audiences migrating online, knowledge and expertise with dense, digital marketing tactics has gradually competed in importance with the comparatively simple TV "buy." To survive, and thrive, marketers need to understand tech. They may do by it by partnering... Continue reading »
by John Ebbert // August 15th, 2012 //
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2010 Brings Improvement, M&A Says Index Ventures' Dom Vidal

Dom Vidal is a partner at Index Ventures, which backs - among others - OpenX, Criteo and Adconion, an ad network. AdExchanger.com: What sets Index Ventures apart from other venture firms? DV: At Index, we invest in technology and life science companies from early through to the growth stage of their development. We're global in... Continue reading »
by AdExchanger // December 16th, 2009 //
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Linkage: Advertising Patent Debacle on The Prior Art

Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising technology companies including Yahoo (ad exchange Right Media's owner), Google (DoubleClick's Ad Exchange), ContextWeb (ADSDAQ), and Specific Media. The gyst... Continue reading »
by AdExchanger // September 9th, 2008 //
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