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»marin software

Google Under Fire For "Sweetheart Deals"; Vungle Buys GameRefinery

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing it’s another. Now, it seems that the Big G has also sparked the ire of small ad tech firms who say the company has entered into a number of revenue-share arrangements with select ad tech... Continue reading »
by AdExchanger // March 3rd, 2021 //
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Marin Software And Yandex Hope Hook-Up Opens New Markets

Ad management platform Marin Software has partnered with Yandex to let its clients automate and manage paid search campaigns on the Russian search engine giant. Basically, if those clients have similar advertising campaigns running on other search engines, they can clone those campaigns and pop them into Yandex. “We have more global clients looking to leverage the campaigns,... Continue reading »
by Ryan Joe // September 8th, 2014 //
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Marin's Revenues Display Growth

Marin Software’s net revenues are up at $23.9 million for Q2, a 31% YoY increase. The company served 776 active advertisers this quarter, with 13 coming from newly acquired Perfect Audience. The total was up 192 advertisers from Q2 2013, a 33% YoY increase. CEO David Yovanno, who just completed his first quarter as CEO, touted... Continue reading »
by Sam Spector // August 7th, 2014 //
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Marin Software Acquires Perfect Audience For $23M

Online advertising-management provider Marin Software has acquired retargeting platform Perfect Audience for $22.8 million. The deal adds to Marin’s social media and display advertising retargeting arsenal and to the flurry of funding rounds, IPOs and acquisitions in the retargeting space over the past year. San Francisco-based Perfect Audience was founded under the Y Combinator seed accelerator program... Continue reading »
by Chris Swanicke // June 2nd, 2014 //
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Marin Software CEO Hire Is A Bid For More Display Dollars

Incoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it get there. “In search, which represents roughly 50% of total online marketing spend, Marin Software is a leader,” he said. "As the company grows, there’s an opportunity to leverage this... Continue reading »
by Beth Goodbaum // May 9th, 2014 //
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Marin's Search For Display: Slow, Steady, Social

Marin Software is a stalwart of the search space and a minor player in what it calls "performance display." Ten percent of its revenue comes from nonsearch channels, primarily the Google Display Network, Criteo and Facebook. (It's a Preferred Marketing Developer). CEO Chris Lien spoke with AdExchanger about his company's baby steps in programmatic and... Continue reading »
by AdExchanger // August 9th, 2013 //
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On First Day Of Trading, Marin CEO Says Growth Will Come From Search And Social

Ad management services provider Marin Software became the latest private tech company to go public, and it's first day of trading on Friday was indisputably positive for executives behind the decision. Now, of course, comes the hard part: getting to profitability and managing expectations along the way. In a conversation with AdExchanger a few hours... Continue reading »
by David Kaplan // March 22nd, 2013 //
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CEO Lien Says Marin Software Bringing Display, Facebook And Paid Search Ad Management To One Platform

Chris Lien is CEO of Marin Software, makers of a paid search management application. AdExchanger.com: How do you respond to some who say that the world of SEM management has been commoditized? How does Marin Software differentiate? The only way the paid search management tools market will become commoditized is if paid search were to... Continue reading »
by AdExchanger // August 2nd, 2010 //
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