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»Tremor Video

Beyond The 30-Second Political Campaign Ad

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Monica Seebohm, national director of politics and advocacy at Tremor Video. At the Campaign Tech East conference two weeks ago, much of the conversation focused on whether or not the 30-second TV ad still works for... Continue reading »
by AdExchanger // May 17th, 2016 //
»
Programmatic, Cross-Screen TV Propel Revenue Growth For (Some) Video DSPs

Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their respective programmatic (with the exception of YuMe) and cross-screen video businesses. Tremor Video Tremor on Thursday reported revenue of $51.8 million in Q4, which beat its guidance by about $6 million and... Continue reading »
by Kelly Liyakasa // March 4th, 2016 //
»
Header Bidding: The Industry’s Cronut?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Craig Berlingo, vice president of product, publisher platforms, at Tremor Video. I’ve been thinking about cronuts a lot lately. They came out of nowhere, and all of a sudden everyone is talking about them.... Continue reading »
by AdExchanger // January 25th, 2016 //
»
Warner Brothers Tests The Waters With Programmatic Video

Warner Brothers is moving deeper into programmatic video, using Tremor Video’s supply-side platform exclusively to set brand controls around certain properties and to help monetize more mobile video inventory. The move to adopt an SSP, which it first began testing in Q2 of last year, is in lockstep with Warner Brothers CEO Kevin Tsujihara’s prediction... Continue reading »
by Kelly Liyakasa // January 7th, 2016 //
»
A Hybrid Approach Can Merge The Best Traits Of Programmatic And Direct Buys

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Buchman, vice president of publisher platform sales at Tremor Video. Premium publishers know that buying impressions through direct buys works, in spite of limited targeting options. An audience that fits a basic demographic... Continue reading »
by AdExchanger // November 25th, 2015 //
»
Scripps’ Video Site Newsy Gets ‘Down To The Second’ With Yield Management

Scripps-owned video news site Newsy is boosting its programmatic operation. One tactic is rewiring its yield management provisions to help prioritize programmatic direct vs. open auction deals. It is using a new real-time reporting tool in Tremor Video’s supply-side platform to do so. Although Newsy is six to seven years old, it’s relatively new to... Continue reading »
by Kelly Liyakasa // August 11th, 2015 //
»
Tremor Pushes Into APAC, Acquires Australian Video Platform TVN

Story has been updated with Q2 results. Tremor Video announced Thursday it has acquired Australian video supply-side platform TVN. Terms of the deal were not disclosed, though all 14 TVN employees will join the parent company. Tremor CEO Bill Day told AdExchanger his company will increasingly focus on international opportunities this year, and that APAC... Continue reading »
by Kelly Liyakasa // August 6th, 2015 //
»
With AOL, Verizon Finally Gets Expertise In Mobile Video Advertising

Mobile is big and video is big – and putting the two together presents a gargantuan advertising opportunity that Verizon will be primed to capture if it closes on AOL. “Verizon has been trying to figure out how to grab a bigger share of the ad tech pie, so the move makes sense strategically on... Continue reading »
by Liz Rowley // May 12th, 2015 //
»
Tremor's Programmatic Biz Keeps On Truckin'

Tremor Video’s growth continued in Q1 2015 as the company netted $40.6 million in revenue (16.4% YoY growth), above analysts’ predictions. Read the release. Eighteen percent of that revenue came from programmatic, which has been growing at a steady pace. Last quarter, programmatic was 14% of Tremor’s revenue; it was 4% this time last year.... Continue reading »
by Ryan Joe // May 7th, 2015 //
»
Tremor Video Says Programmatic Now 14% Of Its Revenue And Growing

Tremor Video, the self-described premium video marketplace, said programmatic accounted for 14% of Q4 revenue (total of $41.9 million, a 15% YoY increase), and it expects more positive growth in 2015. Total revenue for the year grew 21% to $159.5 million, the company revealed in its Q4 earnings Thursday. Gross margins were 36.2%, compared to 40.9%... Continue reading »
by Kelly Liyakasa // February 19th, 2015 //
»
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