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acquisition

PMG’s Quest For Camelot Ends In Its First Acquisition

BY Hana Yoo// October 3rd, 2023

On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago.
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- apple
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- linear TV
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Mobile

Ralph Lauren Re-Ups With NYT for Rich iPad Ad Experience

BY Zach Rodgers// August 2nd, 2012

Polo Ralph Lauren is one of The New York Times’ most loyal ad customers. A regular in the print paper, on the website, and increasingly in mobile as well, it’s proven willing to follow its media partner into uncharted waters and to spend big on premium digital ad space. The latest example is a sponsorship […]
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