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»location-based

Location-Based Headwinds; Podcasting Has Grown Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right Place, Wrong Time Location-based technology fueled optimism about mobile ad revenue, but regulations like GDPR and mobile policy changes from Apple and Google have put a damper on those expectations. Now some location companies are ditching their media-buying business to focus on more... Continue reading »
by AdExchanger // September 17th, 2018 //
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Apple Backtracks On The Blue Bar Of Shame For Location-Based Apps In iOS 11

Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed to tell users how and when apps are using their location data. In the fifth beta of iOS 11 (the mobile operating system is set to ship Sept. 13), Apple reversed course on... Continue reading »
by Allison Schiff // September 5th, 2017 //
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Local Wine Shop Uses SAP To Uncork Location-Based Insights

“SMB” is not the first thing that comes to mind at the mention of SAP. But the enterprise software giant is actively courting small and medium-sized businesses like Veritas Studio Wines, a two-year-old boutique vino shop tucked away on a side street in the Hell’s Kitchen neighborhood of Manhattan. Veritas is plagued by many of... Continue reading »
by Allison Schiff // April 11th, 2017 //
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Lyft Revs Up Its Local Marketing Efforts

Lyft’s marketing strategy is a bit like a wheel, with spokes radiating from a central hub. Lyft’s San Francisco headquarters is still its nerve center, but about a year and a half ago Lyft started ramping up its regional marketing efforts with the hire of former Foursquare exec Evan Cohen as head of East Coast... Continue reading »
by Allison Schiff // November 9th, 2016 //
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GasBuddy Fuels In-Store Engagement With Targeted Mobile Coupons

Drivers and passengers buy about $225 billion a year in consumables at gas station convenience stores. That’s a lot of candy bars and potato chips. But targeting that on-the-go audience with specific offers and connecting sales to specific ads is far from convenient for marketers and retail operators, which comprise a highly fragmented landscape of... Continue reading »
by Allison Schiff // October 19th, 2016 //
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The NCAA Goes Full-Court Press On Its Social Strategy

The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest of the year that poses a challenge. “The hardest thing is that we have a brand everyone wants to be a part of – but only at the end,” said Chris Dion, the... Continue reading »
by Allison Schiff // July 8th, 2016 //
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Axel Springer’s Big Bet On Mobile Is Paying Off, Plans More Investment In Location-Based Coupon App Retale

Ten years ago Axel Springer was a classic print publisher. About 1% of its revenue came from digital. These days, digital revenue tops 70%. It’s been part of what Axel Springer US president Jens Müffelmann calls “a radical transformation” for the German publisher and it was triggered by an unlikely source – circular advertising, long the... Continue reading »
by Allison Schiff // April 14th, 2016 //
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Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution

Does seeing an ad lead to visiting a store? Location data company PlaceIQ wants to answer that ever-thorny question with the launch of Enterprise PVR, a metric designed to measure foot traffic at specific locations by tracking on-device consumer behavior in the physical world. PVR, which stands for “place visit rate,” is a metric PlaceIQ... Continue reading »
by Allison Schiff // August 26th, 2015 //
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Mobile Player xAd Snags $50M In New Funding, Says It Doesn’t Even Need It

Following a $50 million infusion of cash Thursday, mobile location vendor xAd appears to be sitting pretty. The money is a combination of equity and debt financing. XAd is not publicly disclosing the split. According to CEO Dipanshu Sharma, the company doesn’t “have any immediate plans for the funding,” which came courtesy of Institutional Venture Partners,... Continue reading »
by Allison Schiff // September 4th, 2014 //
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Maponics CEO: Why Point-Of-Interest Targeting Will Ultimately Fail

As mobile usage continues to skyrocket, geo-targeted ads have grown even more compelling for advertisers. Maponics, a 12-year-old location-based data provider that works with Twitter and JiWire, approaches location-based ads with an emphasis on context. AdExchanger spoke with Maponics CEO Darrin Clement. AdExchanger: Where does Maponics fit in the ad ecosystem? DARRIN CLEMENT: Our basic... Continue reading »
by Judith Aquino // July 25th, 2013 //
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