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»Emodo

Apple's AppTrackingTransparency
AdExplainer: Meet SKAdNetwork 4.0, Apple’s Updated Attribution API That’s No Longer ‘Actively Painful’ To Use

Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide Developers Conference in early June, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have… Continue reading »

by Allison Schiff // June 13th, 2022 //
»
Ericsson’s Mobile Ad Platform Taps Telcos To Validate Location Data

Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem with a tool launched Thursday that uses carrier data to verify mobile audiences on a pre-bid basis. Marketers are shelling out for bad targeting and it’s akin to flushing their budgets down the toilet, said… Continue reading »

by Allison Schiff // June 7th, 2018 //
»
Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition

Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created… Continue reading »

by Allison Schiff // February 14th, 2018 //
»
 

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