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»Amazon Publisher Services

Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report

Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a challenger to Google. The survey evaluated 18 exchanges via a poll of 155 sales and ops staffers from sites with at least 3 million monthly uniques. Amazon’s sell-side ad tech business rose from eighth last... Continue reading »
by Sarah Sluis // July 16th, 2019 //
»

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