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»Amazon Publisher Services

Google Reigns Supreme In Latest Advertiser Perceptions SSP Report, But Competition Is Tight Among Everyone Else

Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six percent of publishers say they use Amazon Publisher Services, Amazon’s supply-side platform, according to Advertiser Perceptions’ SSP report for the second half of 2021, which was enough for Amazon to maintain its grip on the… Continue reading »
by Anthony Vargas // February 4th, 2022 //
»
Google Still Dominates Advertiser Perceptions SSP Report, But The Field Has Toughened

The recent Advertiser Perceptions survey of the SSP market shows that (drumroll ….) Google is still the dominant gateway for online advertising, though publishers are testing and adding other SSPs more than ever. The survey was fielded in February and March of this year, and encompasses 151 publishing execs, each of whom represents a site… Continue reading »
by James Hercher // June 14th, 2021 //
»
Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report

Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the pandemic transformed the buy side of the advertising business, giving Amazon Publisher Services a huge boost, the sell side saw more of the same. Publishers leaned into the partners they already used and were comfortable… Continue reading »
by Sarah Sluis // January 14th, 2021 //
»
How Amazon Is Winning The War For CTV Attribution

When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ballyhooed itself as a source for great video inventory. There’s not lot of inventory on Prime, for instance, and Twitch functions as… Continue reading »
by James Hercher // July 7th, 2020 //
»
Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions

Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, according to Advertiser Perceptions’ latest survey of the SSP market. The report polled 150 digital ad sales and operations professionals at sites with more than 3 million… Continue reading »
by Sarah Sluis // May 5th, 2020 //
»
Amazon Removes Third-Party Vendors From Its Affiliate Program

Amazon has removed third-party vendors from its affiliate program. Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at many affiliate networks and publishers. Removing third-party affiliate networks frees up significant… Continue reading »
by James Hercher // April 6th, 2020 //
»
Amazon May Sell OTT Ads Outside Its Platform; Ad Spend Insights From Casper’s S1

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fuel On The Fire Amazon Publisher Services (APS), the company’s supply-side advertising technology unit, is in talks with broadcast and streaming app publishers about Amazon taking over inventory sales on other OTT platforms, including Android TV, PlayStation, Xbox and Apple TV, The Wall Street… Continue reading »
by AdExchanger // January 13th, 2020 //
»
Amazon To Drop Dataxu From Fire TV DSP Service

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by… Continue reading »
by James Hercher // December 13th, 2019 //
»
3 Auctions Rule Digital Advertising. Here’s A Guide To Navigating Them

Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid against each other in real time. Prebid launched in 2015 as an independent and… Continue reading »
by Sarah Sluis // November 20th, 2019 //
»
Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report

Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a challenger to Google. The survey evaluated 18 exchanges via a poll of 155 sales and ops staffers from sites with at least 3 million monthly uniques. Amazon’s sell-side ad tech business rose from eighth last… Continue reading »
by Sarah Sluis // July 16th, 2019 //
»
 

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