Mike Shields

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social video than TV.

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product.

Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.

In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannot Fulfill This Request Generative AI products continue to fail in obviously foreseeable ways.  The latest: Amazon listings that appear to have used OpenAI’s ChatGPT to generate product names and descriptions feature an identical error message, The Verge reports. Who doesn’t want to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rare Wares TV inventory is on track to become an even scarcer resource. US television (linear and streaming combined) will likely lose almost a quarter of its ad inventory volume over the next four years, according to media prognosticator Brian Wieser, writing at […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking. Confidence in CMO decision-making is down. Yet the demands on the CMO are expanding and growing more difficult.  “To add insult to injury, we’ve seen an overall lack of … competence, perhaps?” writes Chris Gadek, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Net Netflix has ads.  Hooray? Netflix launched its ad-supported tier last week, and Netflix Basic with Ads, as it’s called, will be, well, basic. Targeting is done by category and genre, with Nielsen, IAS and DoubleVerify as measurement partners. The ad load […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. As Far As The Eye Can CTV Connected TV feels like it has reached a critical threshold to become a major programmatic revenue driver.  But it hasn’t. Industry consultant Mike Shields writes that an unnamed media exec recently threw cold water on CTV optimism.  […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Media Mania  Feels like everyone and their Marriott – I mean, their mother – is or has a media network now. At its Digital Media Summit last week, LUMA Partners projected that retail media alone will be a $60 billion market by 2024, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fabrick Of Our Lives Tally up another post-cookie identity partnership. Neustar’s Fabrick data connectivity solution has been added to the Permutive Audience Platform, which allows publishers to use their first-party data sets to create audience cohorts. Now Neustar advertisers can extend their campaigns […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch an ad-supported tier of Disney Plus, following in the footsteps of other studios, including previously ad-free legends like HBO that now sell ads.  But Wall Street isn’t buying the hype. CTV remains unchartered waters. But […]

Keeping Track Third-party trackers were hosed by GDPR, right?  Perhaps not.  A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero […]