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»GRPs

Beauty of Digital GRPs Is In The Eye Of The Beholder

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Haley, Chief Scientist at Videology. Verification is good. Everyone wants to know that what they bought is what they got. With regard to online video, for years the... Continue reading »
by AdExchanger // November 26th, 2012 //
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