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»Steven Golus

AdExplainer: CTV Or OTT: What’s The Difference?

Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council (MRC) revised its official definitions to draw the line between CTV and OTT based on critical differences in measurement, viewability and attribution.
by Alyssa Boyle // April 11th, 2022 //
»
If The Industry Wants To Embrace DEI, It Needs To Start Earlier In The Process

Media leans white, from the content studios of Hollywood to the ad agencies of Madison Avenue. Where does the lack of diversity come from? A lot of it has to do with insufficient industry exposure to Black college students and graduates, said Steven Golus, a digital advertising trainer and consultant. Golus founded The Boyd Initiative… Continue reading »
by Alyssa Boyle // February 16th, 2022 //
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An Introduction To TV Advertising: Measurement

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the fourth and last in a series that presents the fundamentals of how TV advertising works and how it is changing. In our previous article, we unpacked the… Continue reading »
by AdExchanger // October 15th, 2020 //
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The Boyd Initiative is an educational program to introduce the media and advertising industry to students at historically Black colleges and universities.
The Boyd Initiative Aims To Bridge The Gap Between Black College Students And Ad Land

If agencies, media companies and ad tech firms are going to fulfill their renewed promise in recent months to diversify their workforces, they’ve got to reach out to Black students and recent college grads early to explain why a career in advertising is something worth pursuing. With that in mind, Steven Golus, a DoubleClick and… Continue reading »
by Allison Schiff // August 17th, 2020 //
»
Introduction To TV Advertising: MVPDs, Local And Addressable TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the third in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed the upfront… Continue reading »
by AdExchanger // August 13th, 2020 //
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An Introduction To TV Advertising: The Upfronts

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the second in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed pre-upfront presentation… Continue reading »
by AdExchanger // July 9th, 2020 //
»
An Introduction To TV Advertising: Pre-Upfront Planning

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the first in a series that will present the fundamentals of how TV advertising works and how it is changing. I spend a lot of time educating linear TV… Continue reading »
by AdExchanger // June 11th, 2020 //
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Meet The Training Consultant Helping TV Buyers And Sellers Decipher Programmatic

Intellectual curiosity and a well-tuned BS detector. If the students in his digital marketing seminars come away with both, independent training consultant Steven Golus says he’s done his job. “You’ve got to have people who can do sniff tests in this industry, and to do that, you need a really good sense of the mechanics,”… Continue reading »
by Allison Schiff // April 23rd, 2020 //
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