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»ratings

Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for. Nielsen has long been accused of undercounting TV viewership. Recently, networks have expressed… Continue reading »
by Tony Rifilato // August 17th, 2021 //
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Reddit Rakes In Funding; Nielsen Pauses MRC Accreditation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit, Set, Go That plucky startup Reddit picked up $410 million in new venture funding from Fidelity, and may raise as much as $700 million in a new round valuing the company at $10 billion, The Wall Street Journal reports. The company raised about… Continue reading »
by AdExchanger // August 13th, 2021 //
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EU Plans Laws That Could Topple Big Tech; TV Networks Are In Debt To Their Advertisers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Big Tech? A set of strict new EU privacy laws now under discussion could be the basis for breaking up the big tech platforms, Business Insider reports. The first drafts of the Digital Services Act and the Digital Markets Act (DMA) were unveiled… Continue reading »
by AdExchanger // December 18th, 2020 //
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Tubular Labs released an audience ratings product to help publishers validate their digital video audiences using a standardized metric across social media.
Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube

#TFW you know tons of people are engaging with your video content on social media, but you have no way to measure deduplicated reach and minutes watched per unique viewer across platforms. On Tuesday, social video analytics platform Tubular Labs released an audience ratings product that helps publishers validate their digital video audiences using a… Continue reading »
by Allison Schiff // October 21st, 2020 //
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An Introduction To TV Advertising: Measurement

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the fourth and last in a series that presents the fundamentals of how TV advertising works and how it is changing. In our previous article, we unpacked the… Continue reading »
by AdExchanger // October 15th, 2020 //
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TVision Insights: ‘Ratings Only Tell Part Of The Story’

If someone goes to the bathroom while a beautifully shot commercial plays full-screen on their TV, was it actually viewable? Not so much, said Luke McGuinness, president and COO of TVision Insights, a TV analytics company that helps brands measure whether people are actually paying attention to their ads. TVision, founded in 2014, started out… Continue reading »
by Allison Schiff // March 16th, 2020 //
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SEC Charges Comscore And Former CEO Matta With Fraud; OpenAP To Start Buying Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling The Score The US Securities and Exchange Commission charged Comscore and its former CEO, Serge Matta, with engaging in a fraudulent scheme to inflate its revenue and making false or misleading statements to investors and auditors. Read the SEC release. Between 2014 and… Continue reading »
by AdExchanger // September 25th, 2019 //
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