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»measurement tools

Performance measurement is a natural evolution of ad verification, according to DoubleVerify, whose metric for measuring campaign effectiveness is now generally available.
DoubleVerify Is Doubling Down On Performance Metrics With Mondelez

Performance measurement is a natural evolution of ad verification, according to DoubleVerify, which made its metric for measuring campaign effectiveness generally available on Wednesday. The solution, called Authentic Attention, was in beta since January of last year. To power the tool, DoubleVerify is repurposing the more than 50 data signals that it already collects to... Continue reading »

by Allison Schiff // February 17th, 2021 //
»
In preparation for a cookieless world where IDFAs are harder to come by, Facebook is increasingly applying methodologies beyond regular pixel tracking.
Facebook’s Conversion API Could Help Safeguard It Against IDFA And Cookie Fallout

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that sometimes underreport conversions. Thinkster, for example, an AI-based math tutoring app, typically spends between 90% and 95% of its ad budget on Facebook. But Facebook’s attribution... Continue reading »

by Allison Schiff // December 21st, 2020 //
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EU Plans Laws That Could Topple Big Tech; TV Networks Are In Debt To Their Advertisers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Big Tech? A set of strict new EU privacy laws now under discussion could be the basis for breaking up the big tech platforms, Business Insider reports. The first drafts of the Digital Services Act and the Digital Markets Act (DMA) were unveiled... Continue reading »

by AdExchanger // December 18th, 2020 //
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Kevin Ryan headshot
The Facebook Boycott For The Rest Of Us

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Ryan, CEO at Motivity Marketing. Surviving without Facebook should be easy for any advertiser to do. From a success measurement perspective, it should be just another interchangeable channel on... Continue reading »

by AdExchanger // July 24th, 2020 //
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