TV ad spend

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social video than TV.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfronts Back In Front Streaming dollars are becoming a key part of upfront negotiations as the market bounces back after a tough 2020. Last year, uncertainty reigned. Sports were on pause and marketers wanted flexibility. But this year, the market is on the rebound […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Big Tech? A set of strict new EU privacy laws now under discussion could be the basis for breaking up the big tech platforms, Business Insider reports. The first drafts of the Digital Services Act and the Digital Markets Act (DMA) were unveiled […]

Snip, snip, whoosh. Hear that? It’s the sound of cords being cut followed by an inexorable decline in TV ad spending. The share of TV ad spend in the United States is set to drop below 30% of total ad spending for the first time this year, according to eMarketer research released on Wednesday. By […]

US cable TV networks are being strangled by cut cords. Research firm eMarketer lowered its US TV ad spend forecast for 2017 by $1 billion on Wednesday, citing “faster-than-expected growth in cord cutting” as the main contributor to the decline. US TV ad spend will still grow, the firm predicted – but by just 0.5% […]

Multichannel ad revenue may be the real moneymaker for traditional TV companies in the near future. While the compound annual growth rate (CAGR) for total US TV ad revenues between 2016 and 2021 will increase a modest 1.3% to $75.2 billion, most growth will come from multichannel ad revenue, like IP-based streaming content or online […]