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»TV ad spend

EMarketer: TV Ad Spend Had Its Last Year Of Growth In 2018

Snip, snip, whoosh. Hear that? It’s the sound of cords being cut followed by an inexorable decline in TV ad spending. The share of TV ad spend in the United States is set to drop below 30% of total ad spending for the first time this year, according to eMarketer research released on Wednesday. By... Continue reading »
by Allison Schiff // November 13th, 2019 //
»
EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters – But Some Agencies See A Brighter Future

US cable TV networks are being strangled by cut cords. Research firm eMarketer lowered its US TV ad spend forecast for 2017 by $1 billion on Wednesday, citing “faster-than-expected growth in cord cutting” as the main contributor to the decline. US TV ad spend will still grow, the firm predicted – but by just 0.5%... Continue reading »
by Alison Weissbrot // September 13th, 2017 //
»
PwC: Multichannel TV Ad Spend Is Growing, But It’s Also Creating New Problems For Content Owners

Multichannel ad revenue may be the real moneymaker for traditional TV companies in the near future. While the compound annual growth rate (CAGR) for total US TV ad revenues between 2016 and 2021 will increase a modest 1.3% to $75.2 billion, most growth will come from multichannel ad revenue, like IP-based streaming content or online... Continue reading »
by Kelly Liyakasa // June 7th, 2017 //
»
 

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