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»605

A Rising Tide Lifts All Canoes

According to Canoe Ventures, ad efficiency ultimately comes down to one thing: scale. The technology and data provider was founded in 2008 with national, addressable TV on its mind. It’s working toward that goal by pulling together data from multiple MVPDs (multichannel video programming distributors) into a single footprint for programmers. On Wednesday, Canoe announced… Continue reading »
by Alyssa Boyle // February 23rd, 2022 //
»
Podcasting Wins With The Long Tail; Schrems Wins GDPR Suit Against Google Analytics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial.  But is that actually so bad? Podcasting is… Continue reading »
by AdExchanger // January 14th, 2022 //
»
Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for. Nielsen has long been accused of undercounting TV viewership. Recently, networks have expressed… Continue reading »
by Tony Rifilato // August 17th, 2021 //
»
Charter Invests In TV Analytics Upstart 605 To Up The Ante On Audience Data

Charter, the US cable conglomerate second only to Comcast in subscriber count, has made a strategic investment in 605 Group, the TV analytics startup founded by former Cablevision ad execs. Although financial terms of the deal weren’t disclosed, Charter has struck a strategic data partnership with 605 to provide access to TV viewing data in… Continue reading »
by Kelly Liyakasa // July 25th, 2017 //
»
Two Former Cablevision Execs Hope To Take Local TV Targeting Tactics National

Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local TV advertising to the national level. The two formed an audience measurement and analytics firm called 605 earlier this month through an acquisition of Analytics Media Group (AMG), the data and analytics… Continue reading »
by Kelly Liyakasa // November 23rd, 2016 //
»
 

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