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»TVision Insights

On Monday, TVision released a solution called Advanced Audience Projections that helps measurement companies track TV ad reach at the person-level.
TVision Launches Solution For Drilling Down To Person-Level TV Ad Measurement

TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy way to connect ad exposure on a television to a specific person within a household. “And if you don’t break TV data down to the person, it’s very difficult to do cross-media measurement or run... Continue reading »
by Allison Schiff // November 16th, 2020 //
»
TVision Insights: ‘Ratings Only Tell Part Of The Story’

If someone goes to the bathroom while a beautifully shot commercial plays full-screen on their TV, was it actually viewable? Not so much, said Luke McGuinness, president and COO of TVision Insights, a TV analytics company that helps brands measure whether people are actually paying attention to their ads. TVision, founded in 2014, started out... Continue reading »
by Allison Schiff // March 16th, 2020 //
»
Higher Ed Embraces Advanced Ads; Who Influences The Influencers?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A+ Marketing Universities are taking a play out of the data-driven marketing playbook to recruit students for graduate programs. Houston Baptist University worked with higher education consulting firm EAB to create a demographic and psychographic profile of its students and target lookalikes on Facebook... Continue reading »
by AdExchanger // July 17th, 2018 //
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