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»Venture Capital

Uncertainty In EPrivacy; Instagram Tests Payments

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the EU’s ePrivacy law, which expands on GDPR regulations, it could cause a 70% reduction in display ad revenue in Europe and a 33% cut in digital ad budgets, according to... Continue reading »
by AdExchanger // May 4th, 2018 //
»
Why Ad Tech In Search Of An Exit Has Reason To Hope

Is opportunity fading for ad tech startups to go public or be acquired at a healthy premium? The answer is no, at least not for everyone, said Elgin Thompson, managing director of the technology investment advisory firm Digital Capital Advisors, at AdExchanger’s PROGRAMMATIC I/O in San Francisco last week. A look back at IPO filings... Continue reading »
by James Hercher // April 16th, 2018 //
»
Agency VC Still Going Strong, Says KBS+ Ventures

Like the rarely seen zedonk (half zebra, half donkey), agency-led VC is an odd little hybrid — a sometimes-awkward marriage of investing and marketing services. But the genre has staying power. Investing arms within WPP Group, Publicis Groupe (VivaKi Ventures), Interpublic Group, and MDC Partners are all notable players that have been researching and making... Continue reading »
by Zach Rodgers // July 14th, 2014 //
»
Venturing Into 2014: Predictions From The Investment Community

'Tis the season for predictions, so AdExchanger reached out to members of the venture capital community for their opinions on what's in store for 2014. Click below to read "the bets" or scroll for more: Jeff Crowe, managing partner, Norwest Venture Partners Seth Levine, co-founder and managing director, Foundry Group Roger Ehrenberg, founder and managing... Continue reading »
by John Ebbert // December 17th, 2013 //
»
VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups

Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze, the geography-based navigation application, for approximately $1 billion and Foursquare is exploring an IPO. Panelists Matt Turck, managing director of First Mark Capital, and Ben Siscovick, a former partner of... Continue reading »
by Judith Aquino // October 25th, 2013 //
»
Dunnhumby Eyes Data-Driven Retail Startups With Ventures Launch

Customer data and analytics company dunnhumby today launched dunnhumby Ventures, a seed-stage strategic investment fund aiming to ferret out the innovators in the commerce startup space. According to Dave Balter, global head of investments at dunnhumby, “we have some goals we’re trying to hit, [which is to fund a] range of 10 companies a year... Continue reading »
by Kelly Liyakasa // September 24th, 2013 //
»
Explaining Venture Capital: "What Are The Reasons For An Inside Round?"

Gil Beyda is  ‎Founder & Managing Partner at Genacast Ventures. His firm's investments have included Invite Media (acquired by Google in 2010) and Demdex (acquired by Adobe in 2011). AdExchanger asked Mr. Beyda to explain a fundraising tactic increasingly used by advertising technology startups known as an "inside round." In venture capital, an "inside round"... Continue reading »
by AdExchanger // September 3rd, 2013 //
»
Videology Raises $60 Million, Prepares For Overseas Expansion And Convergence

The digital video ad market has been on fire with annual double-digit growth for the last four years. A sampling of headlines from the past week shows the heat is continuing into 2013: Tremor Video filed with the SEC to go public, a consortium of video ad rivals formed a group to promote a single... Continue reading »
by David Kaplan // May 29th, 2013 //
»
Lazerow Discusses Buddy Media And "Don't Run Out Of Money" At VentureCrush

The venture capital community convened for the annual VentureCrush event in New York City today, featuring a gaggle of venture celebrities. Several of the VCs hailed from firms active in the ad tech space, such as Accel Partners (investors in Krux, MoPub, MyThings, etc.), Greycroft (33across, TagMan, Collective) and Sequoia Capital (HubSpot, Drawbridge, Chartboost). Of... Continue reading »
by John Ebbert // May 10th, 2013 //
»
IPG Invests In Mobile 'Surprise Rewards' Marketer Kiip

Two years into their existing partnership, ad holding company Interpublic Group is making an unspecified investment in Kiip, a company that promises to connect marketers and consumers through the use of "unexpected" targeted rewards to mobile app users and gamers. Apart from help in continuing to build the San Francisco startup, Kiip co-founder and CEO... Continue reading »
by David Kaplan // January 16th, 2013 //
»
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