CTV Has Trust Issues
CTV sellers are promising measurable outcomes – even guaranteed store visits – but winning advertiser trust takes more than just measurement.
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Serge Matta
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LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay […]
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SEC Charges Comscore And Former CEO Matta With Fraud; OpenAP To Start Buying Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling The Score The US Securities and Exchange Commission charged Comscore and its former CEO, Serge Matta, with engaging in a fraudulent scheme to inflate its revenue and making false or misleading statements to investors and auditors. Read the SEC release. Between 2014 and […]