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»exposure data

Performance measurement is a natural evolution of ad verification, according to DoubleVerify, whose metric for measuring campaign effectiveness is now generally available.
DoubleVerify Is Doubling Down On Performance Metrics With Mondelez

Performance measurement is a natural evolution of ad verification, according to DoubleVerify, which made its metric for measuring campaign effectiveness generally available on Wednesday. The solution, called Authentic Attention, was in beta since January of last year. To power the tool, DoubleVerify is repurposing the more than 50 data signals that it already collects to... Continue reading »

by Allison Schiff // February 17th, 2021 //
»
To Make TV Attribution Better, We Need To All Get On The Same Page

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Attribution, or the measurement and assignation of an outcome following an ad exposure, has revolutionized media planning and buying with the promise of being... Continue reading »

by AdExchanger // December 4th, 2020 //
»
 

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