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»ROAS

Uggs Parent Company Deckers Is Betting Its Boots On First-Party Data

Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of omnichannel marketing at Deckers Brands, has been on a mission to “wean people off of using return on ad spend as the end-all be-all metric.” “When you get too excited about ROAS, you start to… Continue reading »
by Allison Schiff // June 6th, 2022 //
»
Retail Media Platforms Can Learn And Leverage A Thing Or Two From Affiliate

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Jaconi, CEO & co-founder of Button.  Customer acquisition rates are up and ROAS is down across the walled gardens of Facebook and Google. That’s hardly news at this point. It’s also well-known that,… Continue reading »
by AdExchanger Guest Columnist // May 25th, 2022 //
»
Marketers Don’t Trust CTV Yet – Here’s How To Change That

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by tvScientific co-founder and CEO Jason Fairchild.  Over the past several decades, most TV advertisers have bought into the lie that 25,000 US households accurately represent the viewing behavior of more than 100 million homes.   Spellbound… Continue reading »
by AdExchanger Guest Columnist // March 7th, 2022 //
»
Dor Birnboim, VP of strategic partnerships, ironSource Aura
Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, US VP, Strategic Partnerships, ironSource Attribution is a key part of successfully scaling and optimizing user acquisition campaigns for the highest quality users. But there is no one-size-fits-all… Continue reading »
by AdExchanger Guest Columnist // August 10th, 2021 //
»
The Top 10 AdExchanger Stories of 2020

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies… Continue reading »
by Tony Rifilato // December 30th, 2020 //
»
To Make TV Attribution Better, We Need To All Get On The Same Page

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Attribution, or the measurement and assignation of an outcome following an ad exposure, has revolutionized media planning and buying with the promise of being… Continue reading »
by AdExchanger // December 4th, 2020 //
»
 

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