Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers
Walmart-owned Sam’s Club has a new AI-powered pitch for brands: Target the next purchase, not the last one.
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Sallie Has An Ad Business And Meta Is Declining Credit Cards
Sallie, the major issuer of US education loans, is getting into the retail media network business.
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The Brand Search Squeeze That’s Throttling The Internet
A legendary anecdote by Restoration Hardware CEO Gary Friedman recounts how, almost 10 years ago, Restoration’s marketing team pushed to double its budget because search ads were converting customers at unbelievably low costs. Friedman asked which of Restoration Hardware’s 3,200 keywords drove sales. “Restoration Hardware” was the top performer – followed by 21 common misspellings of […]