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»Retail Media

Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age

American retailers approached the 2021 holiday season in a serious test-and-learn mode. But that mode is done. The Q4 results are in. Across the board, retailers are investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms. For many, these investments are still just… Continue reading »
by James Hercher // March 28th, 2022 //
»
Ibotta CEO Bryan Leach On Transitioning From A Cash-Back App To Cash-Everywhere Retail Media

“The Sell Sider” is a column written by and for the sell side of the digital media community. Today’s column is written by AdExchanger Senior Editor James Hercher. If you know the brand Ibotta, you’re likely thinking of the popular cash-back app. Users upload receipts of in-store purchases and redeem credit for products listed for… Continue reading »
by James Hercher // March 18th, 2022 //
»
Will Retail Ad Revenue Match The Hype?; Help Us, Shopify Ads, You’re Our Only Hope

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off.  The latest is the craft store Michaels, which launched a retail media platform on Wednesday in partnership with Criteo. Amazon sets the… Continue reading »
by AdExchanger // February 24th, 2022 //
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Criteo is all about agencies now.
Criteo On Why Retail Media’s TAM Means Investors Should Stop Caring About Take Rate

Criteo is all about agencies now. On Wednesday, during its full-year 2021 earnings call, the company announced the start of a three-year global partnership with GroupM to help grow Criteo’s retail media business. Agencies are a conduit to brands that Criteo can introduce to its existing retailer clients, including Walmart, Best Buy, Target, Staples and… Continue reading »
by Allison Schiff // February 10th, 2022 //
»
5 Non-Publishing Industries With Big Ad Revenue Potential

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Childs, VP of business development, Moloco.  Ever since the advent of the printing press, advertisers have looked to content publishers – from newspapers and TV shows to websites and mobile apps – to hawk… Continue reading »
by AdExchanger Guest Columnist // February 9th, 2022 //
»
LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay… Continue reading »
by AdExchanger // January 27th, 2022 //
»
The Future Of Retail Media Platforms Will Split From Walled Gardens, Says IRI’s Pelino

The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering groceries online for the first time skyrocketed, but the trend was already underway. The rush of retailers into the programmatic platform business meant they tended to follow the playbook laid out by the by the… Continue reading »
by James Hercher // January 12th, 2022 //
»
Criteo’s CEO Megan Clarken On Why The IPONWEB Deal Is All About First-Party Data

When Criteo CEO Megan Clarken and IPONWEB CEO Boris Mouzykantskii were hanging out in the green room at AdExchanger’s Programmatic IO event in October in New York City waiting for their session to start – they were on a panel together about the cookieless future – it was … a little awkward. That’s because Criteo and IPONWEB… Continue reading »
by Allison Schiff // December 10th, 2021 //
»
How Twitter Blue Does Things Differently; And More Retailers Join The Ad Platform Biz

Bolt From The Blue Twitter Blue, Twitter’s $3-per-month subscription service, was met with applause this month by digital media and news publishers thrilled to see a tech platform cut them a rev share. Participating publishers offer ad-free articles on Twitter’s in-app browser and earn a share of the Twitter Blue subscription pool in return. The… Continue reading »
by AdExchanger // November 24th, 2021 //
»
Apple’s Sneaky Plan To Snag Subscription Revenue; Cord Cutting On The Decline

The Poisoned Apple Apple has been secretly buying app download ads on behalf of apps as a way to secure iOS subscription fees in perpetuity, according to a Forbes report. Google won’t delete the ads, though they’re placed without the knowledge or consent of the app developers, including Bumble, Tinder, HBO, Masterclass and Babbel, the… Continue reading »
by AdExchanger // November 15th, 2021 //
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