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»brick and mortar

LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay… Continue reading »
by AdExchanger // January 27th, 2022 //
»
Comic: New Normal

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by AdExchanger // September 25th, 2020 //
»
Coronavirus Dents Travel Advertising; Olympics In The Balance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1… Continue reading »
by AdExchanger // March 6th, 2020 //
»
Mobile Location Data Aims To Connect OOH Campaigns To In-Store Sales

Location analytics company Placed announced Wednesday its attribution service would connect billboards to in-store traffic. It will do this via a mix of partnerships with holding company agencies and out-of-home (OOH) inventory suppliers like Clear Channel Media and cinema ad network NCM. “OOH is shifting,” said Michael Lieberman, COO of tenthavenue, an OOH agency within… Continue reading »
by James Hercher // February 3rd, 2016 //
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Retail And Ad Tech Team Up To Compete With Google For Brick-And-Mortar Business

The realm of brick-and-mortar retail data has been steadily absorbed by digital technology in recent years, and that trend took another step forward on Wednesday with the launch of the Cross Device Marketplace by Placed, an in-store attribution firm. While Facebook and Google have put considerable effort into developing retail-specific solutions, Placed founder and CEO… Continue reading »
by James Hercher // September 16th, 2015 //
»
Brick-And-Mortar Retailer Build-A-Bear Expands Into Digital

Build-A-Bear Workshop, the children’s specialty retailer with strong roots in American shopping malls, is getting a facelift. Plagued by the realities of brick and mortar retail—Build-A-Bear was in a slump with steady profit declines, but has more recently ignited a comeback in sales—the company is transitioning away from its focus on traditional retailing. Instead, it’s… Continue reading »
by Kelly Liyakasa // September 11th, 2015 //
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Why Brick-And-Mortar Is The Next Great Data Reservoir

Retailers might look like they’re under siege, according to Gartner VP and analyst Andrew Frank, but they’re actually sitting on a pile of “underleveraged data.” Unfortunately, much of this data isn’t digestible by marketing technologists. In February, The University of Minnesota published a report demonstrating the causal relationship between search engine advertising and local in-store… Continue reading »
by James Hercher // June 1st, 2015 //
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High-End Specialty Retailer Intermix Makes The Shift From Bricks To Clicks

Because a dress at Intermix will likely cost you in the four-digit range, the Gap-owned fashion retailer incorporates the needs of discriminating consumers into its commerce marketing strategy. Last Easter and Passover an asset allocation team moved product from Intermix’s flagship Madison Avenue store to high-end vacation spots like Bal Harbour in Miami to meet… Continue reading »
by Kelly Liyakasa // May 15th, 2015 //
»
 

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